Anytime is entering a new phase of growth in Romania, with the full launch of its commercial presence in the Romanian market following its entry in 2025.
Throughout 2025, the company focused on establishing its local structure, strengthening its team, and adapting its business model to the specific needs of the Romanian market. Building on this foundation, Anytime is accelerating its growth in the Romanian market, with a focus on boosting sales, brand awareness, and forging strategic partnerships.
The year 2026 marks the transition to a phase of dynamic growth and commercial acceleration. In this context, Anytime is further strengthening its commercial activities, increasing its market visibility, and expanding its portfolio, laying a solid foundation for sustainable growth. More specifically, it plans to expand its portfolio beyond motor third-party liability insurance (MTPL), by introducing comprehensive auto insurance (CASCO) products, as well as additional insurance solutions, in line with its long-term strategy.
This new chapter was marked in Bucharest with a special event attended by the local team, partners from Romania, as well as senior executives from the Interamerican Group and Achmea. The event was attended by Yannis Kantoros, CEO of the Interamerican Group; Panos Kouvalis, Chief Operations Officer, Linda Nieuwenhuizen, Chief Commercial Officer, and René Scholten, Chief Financial Officer, underscoring with their presence the strategic importance of the Romanian market for the Group’s growth plans in the wider region.
Yannis Kantoros, CEO of the Interamerican Group , stated : “Romania is a strategic market for us, with significant growth prospects in the insurance sector. After our first year of presence and adaptation to the market, we are now entering a new phase, focused on strengthening our commercial activity. We will leverage our international experience, tailoring Anytime’s solutions to the needs of the Romanian market and contributing to its modernization.”
Antonis Tsaknakis, Country Manager of Anytime Romania, noted: “We are bringing a new approach to the Romanian market, where insurance becomes simple, immediately accessible, and provides real value in people’s daily lives. Our first year in the country was a period of adjustment, during which we shaped and improved our model. Now, we are moving on to the next stage: full-scale commercial operations, with the goal of growing consistently and becoming a reliable, long-term partner for customers in Romania through simplicity, transparency, and meaningful support.”
Building on its track record to date, Anytime is investing in digital capabilities and developing new products with the aim of actively contributing to the modernization of the Romanian insurance market and establishing itself as a stable and reliable force that accelerates the market’s transformation.
Within the same framework of its commercial presence, Anytime is launching its first comprehensive advertising campaign in Romania, launching on May 4, further strengthening the brand’s recognition and dynamic market entry. At the heart of the campaign is the TV commercial “The Car Wash,” which highlights the concept of transparency in insurance, highlighting the value of clarity and simplicity in insurance solutions. The campaign is being rolled out through a multi-channel communication plan, with a presence on television, digital media, social networks, radio, and outdoor advertising, boosting its commercial momentum and further growth in the Romanian market. You can watch the campaign video here.