Italian entry into the Greek coffee market

From Volos the entry of the Segafredo family in the Greek market. Subsidiary based in Volos from Essse Caffe. First target is the HoReCa market.

Italian entry into the Greek coffee market

This article is an AI translation of an original piece published in Greek. Read original

Italian company ESSSE CAFFE SpA has entered the Greek coffee market by establishing ESSSE CAFFE HELLAS, a single-member limited liability company (IKE) based in Volos with an initial capital of 25,000 euros. The new company was established on May 22, with the Italian parent company ESSSE CAFFE SpA, headquartered in Anzola dell’Emilia, Italy, as its sole partner. ESSSE CAFFE SpA holds 100% of the Greek subsidiary, which is managed by Pietro Buscaroli.

The establishment of the Greek subsidiary marks the Italian company’s direct entry into the Greek market, at a time when the coffee sector remains highly competitive, with a strong presence of both multinational and domestic players.

The new company’s business scope indicates a focus on the HoReCa market and professional equipment. Its primary activity is stated as the wholesale trade of roasted and ground coffee, while its corporate objectives also include the trade of professional equipment for coffee, catering, and pastry, as well as refrigeration equipment.

ESSSE CAFFE SpA was founded in 1979 in Bologna by Francesco Segafredo and members of the Segafredo family, continuing the family tradition in the espresso industry after the family’s departure from Segafredo, which had come under the control of the Zanetti family in 1977.

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