The Greek soft drink market has one clear leader. Coca-Cola continues to dominate the market with a 55.9% share , up from 53.6% in the first quarter of 2024. In other words, more than one in two soft drinks sold in supermarkets in Greece belongs to its portfolio.
According to market data, soft drink sales in supermarkets rose 6.7% to €78.569 million in the first quarter, while total revenue for 2025 exceeded €347.42 million.
The real interest, however, lies not at the top, because the picture there is clear. It lies in second place, where Hpeirotiki Bottling Industry, known by the Vikos brand, emerges as the strongest domestic player with a 6.1% share, down from 7% last year. This percentage does not threaten Coca-Cola, but it is enough to maintain the Vikos brand as the clear “No. 2” in the market.
Private labels are the third-largest player in the category with a share of just 5.8%, also down (-5.1%), confirming that in the soft drink category, the brand continues to carry significant weight in consumer preference.
Among the major players, Pepsi performed well, with a 3.6% increase in sales in the first quarter and a 4.7% market share. However, for a brand that has built its international identity as Coca-Cola’s long-standing rival, the Greek market is a completely different story. As for Lux, with a 4.7% market share, it shows a slight decline (-0.9%) in sales.
Among the brands standing out in terms of growth, Schweppes recorded the strongest performance among the major brands, with a 20.5% increase and a 4.5% market share, significantly strengthening its position. Similarly, Sprite recorded a 15.1% increase, reaching 2.75%; Fanta is also on the rise with a 6% increase and a 3.7% market share; while mastih2o’s sales “soared” by 90.2%.
Green Cola holds a 1.2% market share and saw an 11.8% sales recovery in the first quarter, EPSA holds a 1.8% market share with a marginal increase in sales, while Kliafas also performed well, with a 14.6% increase, albeit from a smaller base with a 0.6% market share. On the other hand, brands such as Tuborg Soda (-7.4%) and Eve (-15.6%) recorded losses.