JUMBO announces the signing of an agreement with the BALFIN Group to expand the JUMBO brand into six new markets: Ukraine, Georgia, Armenia, Azerbaijan, Kazakhstan, and Uzbekistan.
As part of the partnership, the BALFIN Group will establish a central logistics hub in China to serve this expanded network.
The new agreement builds on the partnership’s already successful presence in Albania, Kosovo, Bosnia and Herzegovina, Montenegro, and Moldova, where a branch is expected to begin operations within the year.
The expansion into new markets marks a significant development in the business model of cooperation between the two groups. In the existing markets—Albania, Kosovo, Bosnia and Herzegovina, Montenegro, and Moldova—inventory management and supply chain support are primarily handled through JUMBO’s logistics operations in Greece.
Under the new agreement, the BALFIN Group will develop its own integrated logistics network and will independently assume overall management of the supply chain in the new markets, from product sourcing in China to storage, transportation, and distribution in the Caucasus region, Ukraine, Kazakhstan, and Uzbekistan.
In total, through franchise partnerships, the JUMBO Group has a presence with 46 stores bearing its brand in seven countries: Albania, Kosovo, Serbia, North Macedonia, Bosnia and Herzegovina, Montenegro, and Israel.
Organic growth remains a key strategic objective for the JUMBO Group. The Group’s new store in Baia Mare, Romania, is expected to open by the end of October.
Today, the JUMBO Group operates 89 physical stores, of which 53 are in Greece, 6 in Cyprus, 10 in Bulgaria, and 20 in Romania, while also maintaining online stores (e-jumbo) in all countries where it operates.
The JUMBO Group’s strong capital structure, zero bank debt, and high liquidity are key pillars of its strategy, enabling sustained organic growth and the gradual strengthening of its presence as a strong regional player.