Coffee Berry is entering a new phase of strategic growth and organizational transformation, accelerating its brand development plan in Greece and abroad, according to a related announcement.
In this context, the company’s Founder & CEO, Haris Gryparis, is now taking on a more active and direct role in the overall strategic and operational coordination of Coffee Berry, with the aim of implementing the new growth policy.
At the same time, the company announces the conclusion of its collaboration with Managing Director Nikos Hatzigeorgiou, whom it thanks for his work and wishes him all the best in his future professional endeavors.
After ten years of continuous growth and international presence, Coffee Berry is embarking on a new chapter, leveraging the international expertise of the company’s Advisory Board.
This new phase marks a more direct alignment of the strategic direction with the brand’s original vision, with a steadfast commitment to quality, innovation, and international growth, and is structured around five (5) key focus areas:
- enhancing the customer experience,
- the evolution and creation of a new store concept,
- boosting the network’s profitability,
- leveraging strategic partnerships,
- creating new store models that meet the modern needs of the market.
At the same time, the company is strengthening its organizational structure and laying even more solid foundations for the chain’s expansion in Greece and abroad.
Today, Coffee Berry operates 230 stores in Greece and abroad, expanding its network through a franchise model, and already has a presence on 3 continents and in 9 countries—Greece, Cyprus, Egypt, Germany, Morocco, Hungary, France, Belgium, and Luxembourg—making it one of the most dynamic Greek brands in the industry.