Olga Kefalogianni took center stage in the discussion on the intersection of tourism with technology, innovation, and entrepreneurship during her presentation at PANATHĒNEA, the international event taking place in Athens from May 27 to 29 that brings together people from the fields of technology, investment, entrepreneurship, and innovation.
The Minister of Tourism emphasized that “Athens, a city with a unique historical identity, has always been a city of ideas. Today, it is emerging as a city where ideas are transformed into new business initiatives, partnerships, and opportunities.”
As she noted, tourism is a key pillar of the Greek economy, though she pointed out that the sector cannot remain stagnant, as both travelers’ needs and the technological capabilities shaping the overall travel experience are constantly changing.
Olga Kefalogianni noted that today’s visitors seek authenticity, sustainability, personalized experiences, and a meaningful connection to the place and its people, while technology now influences every stage of the journey—from search and booking to the experience at the destination and how it is shared.
At the same time, he emphasized that linking tourism with technology and entrepreneurship is now a strategic priority, adding that innovation can contribute to more effective destination management, enhance the visitor experience, promote lesser-known areas, and strengthen sustainability and support for local communities.
He made special mention of the role of startups, noting that they have the flexibility to identify real needs, test new solutions, and turn innovation into practical applications with a tangible impact on tourism.
In this context, the minister referred to the Hellenic Chamber of Hotels’ CapsuleT Travel & Hospitality Accelerator, which—as she noted—serves as a vital bridge between tourism, technology, and startup entrepreneurship, having supported more than 150 teams and startups in recent years.
In closing, he emphasized that Greece’s goal is not only to remain one of the world’s leading tourist destinations but also to actively participate in shaping the future of tourism.