Sales performance in May 2026 confirms that Jumbo remains a reliable choice for consumers, despite the environment of multiple and multifaceted challenges, according to a related announcement.
The Group’s total sales in May increased by approximately +4%, as did sales for the five-month period from January to May 2026.
As geopolitical instability in the broader Middle East persists, its impact on demand is becoming increasingly evident. This uncertainty is particularly challenging for less flexible business models, while businesses and consumers face rising costs for energy, transportation, and the supply chain.
For the JUMBO Group, retail sales stabilized in May, despite macroeconomic pressures in the Romanian market.
The growth rate of sales to the franchise and wholesale network remained lower than last year, due both to the caution caused by geopolitical uncertainty regarding the timing of commercial decisions and to the comparison with a particularly strong base last year.
It should be noted that last year, sales to franchisees and wholesale customers were robust, due to the normalization of orders following the initial disruptions to the supply chain caused by the Suez Canal crisis.
Management believes that the Jumbo Group’s strong capital base, flexible business model, and long-term strategic orientation ensure the necessary adaptability even during periods of stress.
The Group will continue to implement strategic investments with a long-term horizon and is maintaining its budget for the year unchanged. Should current conditions persist beyond the first half of the year, it will reassess its guidance, most likely upon the publication of the first-half 2026 results.
Performance by market
Greece: In May, the parent company’s net sales (excluding intercompany transactions) increased by approximately +4% compared to the same month last year. For the first five months, the increase stood at approximately +6%.
Cyprus: A strong recovery in May, with sales (both in-store and online) up by +9% compared to last year. For the first five months, the increase stood at approximately +3.5%.
Bulgaria: Sales in the retail network and online store (e-jumbo.bg) increased by approximately +16% in May and +11% over the first five months.
Romania: The decline was limited to approximately -2% in May, while sales for the five-month period were down by approximately -6%. The investment plan for the country remains unchanged, with a new store in Baia Mare and the new Giga distribution center (60,000 sq. m.) scheduled for 2026.