OTE plans to introduce artificial intelligence to mobile phone calls, as revealed by the group’s Chairman and CEO on the sidelines of yesterday’s Annual General Meeting of Shareholders.
Specifically, Mr. Nebis referred to the AI Calling service, which is being developed by TELEKOM in collaboration with ElevenLabs. AI Calling leverages Artificial Intelligence to develop new innovative voice services over the mobile network, such as:
- Live Translation: the ability to provide real-time translation during a call, without the need for an app, for users who speak different languages.
- Call Summary: the ability to send users a brief summary of the call’s content.
- Call Assistance: the ability to ask in-call questions to an AI Assistant for information.
It is estimated that Greece will be among the first countries where AI Calling will be available, in late 2026 – early 2027.
Opportunities in digital projects and defense
At the same time, Mr. Nebis also commented on a wide range of current issues. Among other things, he expressed a positive view regarding OTE’s potential participation in major ongoing projects, such as those related to new ID cards and defense.
“In any project where we have the expertise, and based on our experience and the reliability we can offer in terms of implementation, we will of course participate,” he stated.
The strategy regarding subscription content
On the other hand, when asked about subscription content, as well as whether there will be any changes to teams or rights in light of the renewal period for the relevant agreements, the Chairman and CEO of OTE noted that the group’s strategy remains unchanged.
As he stated, the company’s goal is to continue operating as a content “aggregator,” offering its subscribers the most comprehensive content possible, while keeping prices at levels that Greek households can afford.
In this context, he noted that the partnership with Nova two years ago was primarily aimed at ensuring consumers’ access to the full range of content at a reasonable cost. “We’ll see,” he remarked characteristically.
Growth Despite Competitive Pressures
When asked whether PPC’s entry into the telecommunications market is beginning to have a noticeable impact, Mr. Nebis pointed out that both PPC and Starlink are two new competitors that have increased pressure across the entire market.
However, he emphasized that despite the increasingly competitive environment, OTE managed in 2025 to reverse the decline in its fixed-line service revenues, recording growth for the first time in four years, while simultaneously maintaining its subscriber base.
As he noted, 2025 was the company’s best year in recent times, as it shifted from negative to positive growth rates—a development that, he said, is also reflected in the group’s overall performance.
The Chairman and CEO of OTE made special mention of the increase in EBITDA in recent years, noting that it rose by 2% last year, while this year’s target is for it to increase by 3%.
Moreover, he emphasized during his speech at the general meeting that “in Greece, networks were, are, and will always be synonymous with OTE. Because if there is one company that knows how to develop modern network infrastructure for the benefit of customers, society, and the country, that company is OTE.”
Finally, referring to the Magenta app, Mr. Nebis noted that over the past five years it has evolved into an ecosystem. In this vein, he emphasized that the company is open to forming new partnerships, provided they offer added value to its customers.
“We can partner with anyone we believe can provide value to our customers and recognizes the value of the app,” he concluded.