A new venture with roots in Greece and an international focus is making its official debut in the tourism sector. EasyInfluencer.travel connects Greek hotels and accommodations with creators from around the world and aims to promote the image of Greek tourism internationally.
EasyInfluencer.travel, a member of the easy family of brands, is a new platform that connects hotels and accommodations directly—without intermediaries—with selected creators from around the world, creating new promotional opportunities for Greek hospitality.
At a time when more and more travelers are discovering destinations and accommodations through Instagram, TikTok, and AI platforms such as ChatGPT, EasyInfluencer.travel aims to become a new outreach tool for Greek tourism businesses, according to the announcement.
The platform enables hotels and villas to host creators interested in visiting a destination, creating authentic content that is shared on their social media and remains available online for a long time.
During its first year of operation, EasyInfluencer.travel is focusing exclusively on the Greek market, with the aim of helping to strengthen the digital presence and international visibility of Greek tourism businesses.
Sir Stelios Hatzioannou, founder of the easy family of brands and investor in the EasyInfluencer.travel platform, stated: “Greek tourism is one of the most important pillars of our economy. EasyInfluencer.travel gives hotels of all sizes the opportunity to leverage the new forms of promotion that now influence the travel decisions of millions of people. I am particularly pleased that this initiative is launching from Greece as part of the easy family of brands.”
George Karavokiris, Founder & CEO of EasyInfluencer.travel, stated: “The battle for the traveler’s attention is no longer fought solely on booking engines. It is fought daily on social media and through artificial intelligence tools like ChatGPT. Our goal is for every Greek hotel and accommodation, regardless of size, to be able to participate on equal footing in this new reality.”