The Independent Authority for Market Control and Consumer Protection continues to conduct inspections at an intensive pace, while also taking action against cases of unfair profiteering, misleading price reduction claims, and the distribution of counterfeit products.
As part of these inspections, new administrative fines totaling €295,898 were imposed.
A. Fines for Exceeding the Gross Profit Margin
Flora Food Single-Member LLC, in the butter product category, was fined €78,958 for exceeding the permitted gross profit margin on 6 product codes.
In addition, a fine of €24,257 was imposed on a distribution company in the chocolate product category, as well as a fine of €16,433 on a dairy company. The violations identified pertain to the period from March 13, 2026, to April 3, 2026, and consist of exceeding the permitted profit margin, in violation of applicable legislation.
B. Inspections for misleading discounts and price reduction announcements
Following consumer complaints regarding illegal discounts at retail stores, the Authority’s Interdepartmental Market Inspection Unit immediately conducted inspections at 10 retail businesses in central Athens.
The inspections revealed violations of consumer protection laws, as well as provisions regarding price reduction announcements. Administrative fines totaling €50,000 have been imposed for these violations.
At the same time, using an online application that captures snapshots of product prices from online stores, e-commerce businesses were inspected regarding their discount announcements. Three businesses were fined a total of €45,000 for violations of current legislation.
C. Seizure of counterfeit products in central Athens
Following the evaluation of intelligence, an inspection was conducted at a warehouse and store in central Athens, where 6,105 packages—corresponding to more than 89,000 counterfeit items—were identified, seized, and destroyed. The products included FIFA World Cup 2026 merchandise. Fines totaling €81,250 were imposed in connection with the case.
The Authority is stepping up inspections across the entire market, utilizing consumer complaints, price data analysis, and targeted enforcement actions. The goal is to protect consumers, ensure compliance with the law, and safeguard conditions of healthy competition.