Camping is becoming an increasingly popular choice for Greek consumers, with demand for outdoor gear rising year after year.
According to data from Skroutz, Greece’s most popular marketplace, the main categories that make up a camper’s shopping cart (“Camping Tents,” “Inflatable Sleeping Mats,” “Portable Coolers,” and “Camping Lighting Products”), recorded a 48% increase in sales and a 62% increase in revenue over the past three years (2023–2025).
Uptick in summer sales, peaking in July
The growth of the core camping categories is particularly pronounced during the summer season (May–August). In the summer of 2024, sales increased by 33% compared to 2023, with the upward trend continuing into 2025, recording a 6% increase over the already high levels of the previous year
July consistently emerges as the month with the highest sales activity, attracting the greatest consumer interest in camping products in terms of both searches and purchases as people prepare for their summer vacations.
Camping accessories are gaining ground
The “Camping Tents” category recorded strong growth in 2024, with sales increasing by 31% compared to 2023, while in 2025 sales remained at the same levels as in 2024.
In contrast, further market growth in 2025 came mainly from complementary camping equipment, indicating that more and more consumers are investing in enhancing their overall outdoor experience. Notably, the largest sales growth in 2025 was recorded by “Camping Lighting Products” (+15%), “Portable Coolers” (+14%), and “Inflatable Sleeping Mats” (+6%).
How the Average Order Value Is Shaped
The average order value (AOV) for shopping carts containing a tent is on the rise, increasing from 102 euros in 2025 to 113 euros in June 2026.
Similarly, the average order value for shopping carts containing inflatable sleeping mats increased from 40 euros in 2025 to 43 euros in 2026.
For shopping carts containing camping lighting products, the average value remained at similar levels, ranging from 20 euros in 2025 to 21 euros in June 2026.
Demand remains strong even outside the summer season—What the data shows for 2026
Growth in the main camper categories is not limited to the summer months. From January through May, sales have shown a steady increase in recent years, indicating that outdoor equipment is now a year-round choice.
More specifically, sales increased by 24% during this period in 2025 compared to 2024, while they maintained their positive trend in 2026 as well, recording a further increase of 13%.
Similarly, consumer interest remains particularly high in terms of search volume. By June 2026, searches for the keyword “camping” had already exceeded the total number of such searches recorded throughout all of 2025 by 193%.
Increased travel both during and outside the summer season is linked to the popularity of activities such as hiking, mountaineering, and music festivals, which keep demand for outdoor gear high throughout the year.