Rising energy costs are no longer just affecting household budgets, but also consumers’ lifestyles, according to EY’s new survey, “Navigating the Energy Transition.”
The survey included 798 consumers from Greece and a total of 17,200 consumers from 20 countries.
The study notes that pressures from high prices and an unstable economic environment are undermining citizens’ trust in the energy ecosystem. At the same time, only 18% of Greeks say that the evolving energy system is improving their energy well-being.
Greeks Are Seeking More Control
The survey shows that Greek consumers are increasingly seeking solutions that offer them greater control over their energy consumption.
91% say they are more interested in solutions that can reduce energy costs compared to a year ago, while 90% are now monitoring their consumption more closely.
At the same time, half of the respondents (50%) are more positive about generating electricity at home.
However, 93% believe they have already done everything they can to reduce or manage their energy costs, indicating that the potential for further savings is running out.
Artificial intelligence is gaining consumers’ trust
The survey reveals a strong shift toward digital service, with 70% of Greeks preferring to use digital channels whenever possible.
Furthermore, 75% already use tools with artificial intelligence (AI) capabilities for energy-related issues, compared to 61% globally.
Furthermore, 73% say they are willing to allow AI to monitor their energy consumption, provided they receive timely alerts, clear information, and practical advice on reducing costs. The corresponding figure globally stands at 66%.
At the same time, trust remains a key factor, as consumers consider the accuracy of information, the protection of personal data, and the security of digital applications to be essential prerequisites.
The Three Priorities for Providers
- EY points out that energy providers need to focus on three key priorities:
- Redesigning the consumer experience, with an emphasis on energy well-being, cost predictability, and trust.
- Accelerate the adoption of digital solutions and AI applications that provide personalized support, while keeping control in the hands of the consumer.
- Invest in building trust and social well-being.
Tassos Iosifidis, Partner and Head of the Energy and Utilities Practice at EY Greece and Head of EY-Parthenon in Greece, stated that “affordable energy has now become a matter of well-being,” noting that increasing investments in energy and renewable sources can benefit both consumers and providers.
For his part, George Ziazias, a Partner in the Advisory Services Department at EY Greece, emphasized that “consumers are not only looking for lower costs, but also for solutions that enhance trust, predictability, and control over consumption,” noting that providers who invest in transparency and AI applications will gain a significant competitive advantage.