2025 was a landmark year for Plaisio, marked by the loss of its founder, George Gerardos. It was also a year in which the company recorded a historic high in sales, approaching the 500 million euro milestone for the first time, while profitability rebounded after the decline in 2024, thanks to subsidized digital equipment initiatives and network expansion.
Revenue increased by 3.9% to 498.7 million euros, up from 480.1 million euros in 2024. The improvement was even greater on the bottom line, where net profits more than tripled to 4.2 million euros, up from 1.3 million euros in 2024 (+227.7%). Earnings before taxes stood at 5.5 million euros, up 124.3%.
Management attributes the significant improvement in profitability primarily to the “Digital Tools for SMEs II” program, the improvement in the gross profit margin, and the containment of operating costs.
At the same time, it continued its investment program. It opened a new store in Melissia, expanding its network to 27 stores; launched its new e-commerce platform; invested in the new Genesys call center; and began implementing the transition to SAP S/4HANA.
In addition to the parent company, the group includes Plaisio Computers JSC in Bulgaria (100%), as well as Plaisio Real Estate S.A. and Plaisio Estate JSC, in which it holds a 20% stake. The group’s workforce grew further, with the average number of employees reaching 1,636 in 2025, compared to 1,566 in 2024.
For the current fiscal year, the chain’s management is cautiously optimistic. Despite geopolitical uncertainties and persistent inflationary pressures, it estimates that strong liquidity, ongoing investments, and its multichannel strategy will enable Plaisio to maintain its growth trajectory, which means it will surpass the 500 million euro sales milestone.