Unit-linked and life insurance products are driving the growth of the insurance market

The Greek insurance market maintained strong growth in the first five months of 2026, with premium income rising by 10.9% to 2.653 billion euros. The main driver of growth was life insurance, particularly unit-linked investment products.

Unit-linked and life insurance products are driving the growth of the insurance market

This article is an AI translation of an original piece published in Greek. Read original

The Greek insurance market continued to grow at a double-digit rate in the first five months of 2026, with premium income exceeding 2.65 billion euros, confirming the sector’s positive momentum.

According to the monthly survey by the Hellenic Association of Insurance Companies (EAEE), to which 43 insurance companies responded, total premium income for the January–May period stood at 2.653 billion euros, marking a 10.9% increase compared to the same period in 2025.

The life insurance sector made the largest contribution to this growth, with premiums rising by 17.9% to 1.286 billion euros, while non-life insurance grew at a more moderate pace, rising 5.1% to 1.367 billion euros.

In the life insurance sector, the two major segments of premiums are now nearly equal: traditional life insurance accounts for 44.7% of the sector’s premiums (574.1 million euros, +13.5%) and unit-linked policies account for 44.6% (574.0 million euros). Unit-linked policies, however, are growing much faster, recording a 24.2% increase — a fact that reflects the continued strong demand for investment products. The management of collective pension funds increased by 12.1% (€138.1 million), however, the Hellenic Association of Insurance Companies (EAEE) notes that this performance is influenced by the low comparison base of 2025; in fact, the sector’s production remains 3.5% lower than that of the first five months of 2024.

In property and casualty insurance, the largest segment remains motor liability insurance, with premiums of 367 million euros and a 5% increase, while there was a notable rise in fire and natural disaster insurance (+7.4%), land vehicle insurance (+6.5%), and the assistance sector (+6.4%). In contrast, a slight decline was recorded in other property damage (-0.8%), surety bonds (-1%), and miscellaneous financial losses (-1.2%).

The positive trend continued in May. Total premium income stood at 551.8 million euros, up 12.5% year-over-year. The increase was driven primarily by life insurance, which rose by 25.2%, compared with a 2.6% increase in property and casualty insurance. Compared to April, total premium income rose by 8.6%, confirming that the sector’s growth momentum remains intact.

On a rolling 12-month basis (June 2025 – May 2026), premium production rose by 9.1%, with life insurance up 11.9% and property and casualty insurance up 6.7%, an indication that the market continues to grow at a steady pace, despite the uncertain economic environment.

* See the survey in the “Supplementary Material” column.

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