What Do Tommy Hilfiger and Calvin Klein Sell in Greece?

The Sarantis family is known for “Gr. Sarantis,” but it also has a second presence in the fashion industry through SARKK. How did the two brands perform in 2025, and what are their new designs?

What Do Tommy Hilfiger and Calvin Klein Sell in Greece?

This article is an AI translation of an original piece published in Greek. Read original

The Sarantis family is widely known for its business activities through Gr. Sarantis. However, it also has a second, equally significant presence in the fashion industry through SARKK, which manages the Tommy Hilfiger and Calvin Klein brands in Greece and a number of markets in Southeast Europe. The franchise and exclusive distribution agreements with the two international brands have already been renewed through 2027.

Despite the challenging environment in the apparel market in 2025, with consumer spending remaining sluggish, the company managed to maintain high levels of profitability and a strong financial position. SARKK’s revenue stood at 91.2 million euros, marking a marginal decrease of 3.15%, while group-wide sales totaled 127.9 million euros, down 2.2%.

The company’s pre-tax profits amounted to 11.95 million euros, compared to 13.98 million euros in 2024, representing a 14.5% decrease. At the group level, pre-tax profits stood at 16.7 million euros, down by approximately 15%.

Despite the slight decline in financial figures, the balance sheet improved. The company’s total debt fell to 4.23 million euros from 7.17 million euros a year earlier, while at the group level it decreased to 3.03 million euros from 9.27 million euros. At the same time, cash and cash equivalents increased, reaching 8.44 million euros for the company and 17.5 million euros for the group.

SARKK continued to invest in the expansion of its network in 2025, opening a new Calvin Klein store at the River West shopping center, renovating stores in Greece, Romania, and Bulgaria, and upgrading its online stores.

For 2026, management is focusing on further strengthening its presence in retail and e-commerce through new points of sale, store renovations, and the expansion of its e-shops. At the same time, it is continuing to restructure its debt through new financing agreements with Alpha Bank and Eurobank, with the aim of maintaining the group’s strong capital structure and financial flexibility.

The company operates in both the wholesale and retail sectors. Its customers include large retail chains and department stores, such as Attica Department Stores, Athini Hontos, Cosmos Sport, and Kanellopoulos S.A., as well as other partners with physical or online stores.

At the same time, it serves consumers directly through its network of stores and the official online stores of the two brands. As the exclusive distributor of Tommy Hilfiger and Calvin Klein, SARKK covers Greece, Cyprus, Bulgaria, Romania, Albania, and North Macedonia, and for the Tommy Hilfiger brand, it also operates in Moldova.

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