The Sarantis Group announces the addition of Möller’s to the product portfolio of its Health & Care Division effective July 1, further strengthening its presence in the Vitamins and Supplements category in the Greek market, a rapidly growing category directly linked to health, prevention, and everyday well-being.
With more than 170 years of expertise in omega-3s, Norwegian origins, and a presence in more than 30 countries, Möller’s is one of the most recognizable and trusted omega-3 brands. Its history began in 1854, when pharmacist and inventor Peter Möller developed a pioneering method for extracting cod liver oil using steam, without chemical solvents, laying the foundation for a brand that remains synonymous to this day with quality, scientific rigor, and expertise.
In Greece, Möller’s has established a strong market position, ranking as the No. 1 Omega-3 brand according to IQVIA data, while distinguishing itself through the trust it has built with consumers and healthcare professionals.
The integration of Möller’s into the Sarantis Group’s Health & Care Division marks a new era for the brand in the Greek market. Through a comprehensive 360° strategy, the Sarantis Group aims to further highlight Möller’s value, history, and expertise, bringing it closer to today’s consumers, families, and healthcare professionals.
Möller’s products share a common core—Omega-3 EPA and DHA—while their different forms and formulations address diverse needs and age groups. The product line includes Möller’s Total & Total Plus, Möller’s Forte, Möller’s Cardio, Möller’s Fish-Shaped Gummies for children over 3 years of age, as well as the classic Möller’s Cod Liver Oil. Depending on their composition, the products combine omega-3 with selected vitamins and minerals, supporting functions such as normal heart, brain, and vision function, as well as normal immune system function.
At the same time, Möller’s maintains high standards of quality and purity, with certifications and testing for, among other things, heavy metals, dioxins, and PCBs, as well as certified sustainable fishing practices. The raw cod liver oil is sourced from Arctic cod caught in pristine Arctic waters and transported to the factory within less than 24 hours of being caught, to ensure maximum freshness and prevent oxidation.
Sofia Athanasopoulou, Health & Care Business Unit Director at the Sarantis Group, stated:
“The addition of Möller’s to the Health & Care Division’s portfolio is a particularly important step for the Sarantis Group. We are welcoming a brand with a unique history, a significant legacy, and a strong relationship of trust with consumers—a brand that has built its value on expertise, quality, and consistency. Our goal is to harness Möller’s momentum and position it as a daily ally for the health and well-being of the entire family.”
Fani Liopiri, Senior Brand Manager for H&C at the Sarantis Group, noted:
“This new chapter for Möller’s in Greece, which begins with the Sarantis Group, gives us the opportunity to bring Möller’s back to the forefront of the Vitamins and Supplements category. Through a comprehensive 360° strategy, we aim to further strengthen Möller’s position by investing in more modern communication, a stronger presence in pharmacies, and providing meaningful information to both consumers and healthcare professionals. Our goal is to connect Möller’s with the current conversation around healthy longevity, wellness, and quality of life, further highlighting the important role of omega-3s for all of us.”
With the support of the Sarantis Group, Möller’s is entering a new phase of growth in Greece, with the goal of offering even greater value to consumers’ daily lives.