EXPERT HELLAS presented the group’s strategic plan for the coming years, its 2025 financial results, and its new corporate identity at the general meeting of its shareholders and partners, marking the beginning of a new period of growth.
As noted in the relevant announcement, in an environment where the retail sector is rapidly transforming, the company reaffirmed its commitment to investing in digital transformation, modern infrastructure, and enhancing the consumer experience, by developing a comprehensive omnichannel model that harmoniously combines physical and digital stores.
At the same time, responsible entrepreneurship remains a key pillar of its strategy.
Sustainable development, social contribution, and transparency are integral parts of EXPERT HELLAS’s operations, strengthening the relationship of trust with consumers, partners, and the market, the announcement adds.
Increased Revenue and Strengthened Market Position
Despite significant upheavals in the electrical and electronics sector, EXPERT HELLAS continued on its growth trajectory. Revenue for 2025 reached 39.6 million euros, compared to 36.6 million euros in 2024, marking an 8% increase and further strengthening its share of the Greek market.
Today, the company’s network comprises approximately 40 stores throughout Greece, leveraging shared commercial agreements and centralized services while maintaining the autonomy of its partner businesses.
New Corporate Identity and Modernization of the Network
Particular emphasis was placed on presenting EXPERT HELLAS’s new corporate identity, as well as the new store concept, which will serve as the foundation for modernizing the physical network. The rebranding is part of the company’s overall growth strategy, aimed at strengthening brand recognition and creating an even more modern experience for consumers, the company emphasizes.
People and Technology at the Center
EXPERT HELLAS management emphasized that, despite ongoing investments in technology and digital transformation, people—who are the company’s greatest asset—remain at the heart of its growth strategy. Investment in knowledge, collaboration, and the continuous development of human resources remains a key factor in maintaining the organization’s competitiveness.
During the general meeting, the company also reaffirmed its commitment to a strategy based on sound corporate governance, debt restraint, strengthening equity, and steady organic growth.
2027: The Future of EXPERT HELLAS
The year 2027 is particularly significant for the group, as it marks 60 years of international presence and 13 years of operations in the Greek market.
This journey confirms EXPERT HELLAS’s stability, reliability, and ongoing adaptability in an ever-changing business environment.
With transparency, speed, and a clear strategic focus, EXPERT HELLAS continues to create a comprehensive value ecosystem for its consumers, partners, and suppliers, offering a balanced combination of quality and value that consistently earns the market’s trust over time.
The company’s goal is to consistently exceed its customers’ expectations by offering products, services, and experiences that combine quality, consistency, innovation, and technological excellence, the announcement concludes.