The group's strategic planning for the coming years, the financial results of 2025, and its new corporate identity were presented by EXPERT HELLAS during the general assembly of its shareholders and partners, marking the beginning of a new growth period.
As noted in the relevant announcement, in an environment where retail is transforming at a rapid pace, the company confirmed its commitment to investing in digital transformation, modern infrastructure, and upgrading the consumer experience, shaping a comprehensive omnichannel model that harmoniously combines the physical and digital store.
At the same time, responsible entrepreneurship remains a key pillar of its strategy.
Sustainable development, social contribution, and transparency are integral elements of the operation of EXPERT HELLAS, strengthening the relationship of trust with consumers, partners, and the market, the announcement adds.
Increase in turnover and strengthening of market position
Despite the significant reshuffles in the electrical and electronics sector, EXPERT HELLAS continued its growth trajectory. Turnover for 2025 amounted to 39.6 million euros, compared to 36.6 million euros in 2024, recording an increase of 8% and further strengthening its share in the Greek market.
Today, the company's network numbers approximately 40 stores throughout Greece, leveraging common commercial agreements and central services, while at the same time maintaining the autonomy of the cooperating businesses.
New corporate identity and modernization of the network
Particular emphasis was placed on the presentation of the new corporate identity of EXPERT HELLAS, as well as the new store concept, which will form the basis for the modernization of the physical network. The rebranding is part of the company's overall growth strategy, aiming to strengthen brand recognition and create an even more modern experience for the consumer, the company emphasizes.
People and technology at the center
The management of EXPERT HELLAS emphasized that, despite continuous investments in technology and digital transformation, people remain at the center of the growth strategy, as they constitute the company's greatest strength. Investment in knowledge, collaboration, and the continuous development of human resources remains a decisive factor for maintaining the organization's competitiveness.
During the general assembly, the continuation of the strategy based on sound corporate governance, the containment of borrowing, the strengthening of equity, and steady organic growth was also confirmed.
2027: The next day of EXPERT HELLAS
2027 is a particularly important year for the group, as it marks 60 years of international presence and 13 years of activity in the Greek market.
This course confirms the stability, reliability, and constant adaptability of EXPERT HELLAS in an ever-changing business environment.
With clarity, speed, and a clear strategic orientation, EXPERT HELLAS continues to create a comprehensive ecosystem of value for its consumers, partners, and suppliers, offering a balanced quality and price proposition that consistently earns the trust of the market.
The company's goal is to continuously exceed the expectations of its customers, offering products, services, and experiences that combine quality, consistency, innovation, and technological superiority, the announcement concludes.