On Monday, June 30, Souroti celebrated its 110 years of history with a special anniversary event at its facilities in Souroti, Thessaloniki, attended by more than 400 guests.
The event was hosted by the well-known Nikos Koklonis, and attendees included, among others, the Deputy Minister of Development, Stavros Kalafatis, the Deputy Regional Governor for Digital Governance of Central Macedonia, Nikos Tzolas; the CEO of Dimera Group, Arthur Davidian, a member of the Board of Directors of SOUROTI S.A., Dmitry Gorshkov, the Chairman and CEO of Trust Facility Services S.A., Anastasios Kourtsopoulos, representatives of the local community, company employees and their families, partners and suppliers from Greece and abroad, as well as scientists from the fields of hydrogeology, neuroscience, psychiatry, nutrition, and history.
A particularly moving moment of the evening was the screening of a surprise video message from Ivan Savvidis, who reflected on the company’s 110-year journey and the value of consistency and trust, while expressing his continued support. He also highlighted the company’s growth trajectory and his conviction that the most significant “chapters” of its history are still ahead!
The evening also marked the beginning of a new, significant strategic partnership between SOUROTI S.A. and leading Chef Lefteris Lazarou, the first Greek to be awarded a Michelin star. Lefteris Lazarou, who is also celebrating the 40th anniversary of his restaurant VAROULKO this year, is joining forces with SOUROTI to emphasize the value of fresh ingredients, quality, authenticity, and the conscious choice of high-quality water. Through this partnership, as well as a new collaboration with the advertising agency FCB Gnomi, SOUROTI is being reintroduced to the public not merely as a naturally carbonated mineral water, but as an everyday choice with a rich history, a unique natural composition, quality, and wellness benefits.
The event featured the premiere of the first three videos from the collaboration, which will debut across all media in the coming days, with the central message:
“We care about what we eat. It’s time to care about the water we drink, too.”
The event concluded with a particularly moving audiovisual tribute to the brand’s 110-year history, highlighting the consistent quality of SOUROTI natural mineral water, which has been flowing from the same spring for more than a century!