Masoutis is promoting new price reductions on basic products, fresh meats and school supplies, strengthening initiatives to support households and contain shopping costs, as it notes in a relevant announcement:
“Supporting the purchasing power of households and maintaining affordable prices are a constant priority for Diamantis Masoutis S.A., which is participating in the National Price Reduction Initiative, expanding its interventions in the consumer basket.
In this context, Diamantis Masoutis S.A. offers 111 private label products, with the largest average weighted reduction in the sector, which stands at over 10%, while in individual categories the reductions reach up to 22%.
The number of products participating in the initiative is, in fact, expected to increase in the coming weeks, exceeding 130 products.
The most competitive prices on fresh meats
Particular emphasis is placed on fresh meats, where reductions reach up to 28%, while at the same time the company undertakes a commitment to maintain prices for two months.
In this way, consumers will be able to find beef at one of the best prices on the market, combined with the high quality for which Masoutis' butcher shop has long stood out. According to the company, this is one of the most important interventions for the reduction of costs in a basic food item.
Support for families in the new school year as well
At the same time, the initiative includes school supplies, a category that every year creates additional needs and increased expenses for families, especially at the start of the school year.
The reductions on these specific products participating in the initiative reach an average weighted rate of up to 20%, contributing to containing family expenses and covering the needs of the new school year at lower cost.
Indicatively, the reductions on selected school supplies are as follows:
Blue notebook, 50 sheets: 0.38 euros, 36% reduction.
A4 copy paper, 500 sheets: 3.25 euros, 17.5% reduction.
Backpack with free pencil case and school set: 9.49 euros, 5% reduction.
Additional reductions through a strong promotional plan
Diamantis Masoutis S.A. also continues to support the consumer, keeping its strong promotional plan in force. In many cases, the company's offers function as additional reductions on the already low prices that have been set, further enhancing the benefit for the consumer across a wide range of products.
Thus, consumers can find basic everyday consumption products at even more competitive prices, such as dairy products, grocery items, paper products and cleaning supplies, as well as products from other basic categories.
In this way, a significant part of the household's daily needs is covered at lower cost, while consumers' choices are expanded.
Based on its targeted and holistic strategic approach, Diamantis Masoutis S.A. is intensifying its effort to offer a more economical, yet at the same time complete and rich in choices shopping basket, placing emphasis on products and categories that are found daily in consumers' homes and respond to the real needs of households”.