Souroti, owned by Ivan Savvidis, is synonymous with carbonated natural mineral water. However, the company's next chapter aims not to be limited only to the water shelf, nor only to Greece.
Last year Souroti “saw” its total turnover decrease by 1.58%, to 16.88 million euros, with domestic sales having been limited to 13.79 million euros from 14.40 million euros. Intra-community sales increased to 2.13 million euros from 2.04 million euros, while sales to third countries amounted to 965 thousand euros from 712 thousand euros.
Despite the decrease in turnover, the gross margin increased to 52.8% from 50.68%, as the cost of sales was limited to 7.97 million euros from 8.46 million euros. This improvement, however, did not pass through to the bottom line.
Profits before and after taxes declined to 964 thousand euros (ed. note: in 2024 it was 1.17 million euros), as the margin decreased to 5.71% from 6.83%. At the same time, staff increased to 112 people from 98 in 2024, while the average collection period for receivables increased to 80 days from 62 in 2024.
During the same period, the value of machinery equipment increased to 2.27 million euros at the end of 2025 from 1.44 million euros a year earlier, as the company continued its investment program in its production base.
As for the future, the company's management plans to move on three fronts. Wholesale, supermarkets, and exports. Abroad, the goal is expansion into specific markets and the addition of new flavors both in existing and in new markets. The most interesting part, however, lies in the expansion of the portfolio.
The company describes the transition to a “multi-category” model, leveraging its distribution network for products beyond water. The plan includes beer options for food service and tourism, natural beverages and tea with an emphasis on the wellness market, but even water-infused cosmetics, targeting higher-margin channels such as pharmacies and e-commerce.