How SYN.KA. Crete turned the profitability switch

Sales exceeded 183 million euros and net profits increased to 1.61 million euros. The investments in stores and why Crete is running faster than the rest of the market.

How SYN.KA. Crete turned the profitability switch

This article is an AI translation of an original piece published in Greek. Read original

With sales of 183.085 million euros, increased by 4% compared to 2024, SYN.KA. Crete closed the past fiscal year, while gross profit amounted to 46.34 million euros and EBITDA to 6.02 million euros.

The biggest change, however, was recorded in profitability. Pre-tax profits reached 2.207 million euros from 281,994 euros, while net profits increased to 1.613 million euros from just 101,777 euros. That is, for every 100 euros that passed through SYN.KA.'s cash registers, about 25 euros remained as gross profit and almost 90 cents ultimately ended up on the bottom line.

At the same time, SYN.KA., whose vice president is Ioannis Masoutis, with president Dimitrios Alexakis and members Georgios Baourakis, Menelaos Boufidis and Pantelis Stagakis, continued to put money into its network.

During 2025, the creation of a new store in Perivolia, Chania was completed, while more than 1.8 million euros were directed to the upgrading of building facilities and the renewal of IT and mechanical equipment.

At the end of the year, the chain had more than 40 branches and two warehouses, with the network extending across Chania, Rethymno, Heraklion, Ierapetra and Agios Nikolaos. In Episkopi Agias, among other things, the company owns a 24,615.66 sq.m. plot with a central warehouse of more than 10,000 sq.m., as well as a second property where the administration is housed.

However, there is also an asterisk in the financial statements. The certified auditor issued a qualified opinion regarding a holding amounting to 2.003 million euros in an unlisted société anonyme. According to his report, the impairment test showed that the holding should have been fully impaired, something that was not recognized in the financial statements. As a result, again according to the certified auditor, holdings and equity appear overstated by 2.003 million euros and the results for fiscal year 2025 by 375.4 thousand euros.

Behind SYN.KA.'s performance last year, as well as the prospects for this year, is a market that continues to grow.

Organized retail recorded a 5.2% increase in sales by value in the June-August 2026 quarter, according to NielsenIQ data, with FMCG strengthening by 5% and Bazaar categories by 10.6%. Tourist areas were among the main winners of the summer, with the islands recording a 9.2% increase, Thessaloniki 6.3% and Crete 5.8%. For a chain with a presence in the Cretan market, this performance creates a clearly more favorable environment.

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