A new strategic partnership aimed at strengthening access to modern educational solutions and developing digital skills in the Greek market was announced by DigiTech, a member of BRIGHT GROUP, and Coursera, one of the largest international online learning platforms.
DigiTech assumes the role of Coursera Partner/Reseller in Greece, offering licenses for courses, specializations, and professional certificates. The collaboration expands the capabilities of businesses and organizations for upskilling and reskilling, providing access to educational content that meets the modern needs of the labor market.
The need for continuous upgrading of knowledge and skills is increasing as technology evolves, professional roles change, and new requirements emerge, including in relation to the European Regulation on Artificial Intelligence (EU AI Act).
Who the collaboration is aimed at
The collaboration is primarily aimed at large businesses, higher education institutions, and organizations that invest in the development of their human capital, with emphasis on the Learning & Development departments of the Human Resources Directorate, as well as education and development directorates.
Organizations in Greece can leverage Coursera’s international educational content and certifications to develop skills in areas such as artificial intelligence, digital technologies, data, management, and leadership.
DigiTech, leveraging its expertise in designing e-learning solutions, can support organizations in the identification of skills gaps, in mapping the required skills per job position, and in creating targeted learning pathways.
These pathways can be linked to specific professional roles and career paths, leveraging Coursera’s content and, where applicable, leading to Professional Certificates that document the acquisition of new skills and strengthen employees’ professional profile.
International educational content
Coursera offers educational content from more than 350 companies and universities worldwide. The platform features more than 10,600 courses, 1,400 specializations, and 165 professional certificates.
Its academic and business partners include universities such as Stanford, Yale, Princeton, Harvard and the University of Michigan, as well as technology companies such as Google, IBM, Amazon and Intel.
DigiTech as a development and implementation partner
The collaboration with Coursera is a continuation of DigiTech's activity in the e-learning sector, where it has many years of experience in the design and implementation of technological and educational solutions.
The company has expertise in Learning Management Systems (LMS) and is a premium Moodle partner in 5 countries, offering solutions that include Gamification, Mobile Learning, Learning & BI Analytics and artificial intelligence tools, as well as implementation and support services.
With the addition of Coursera’s educational content, DigiTech expands its offering to Content – Platforms – Services, combining international educational content with LMS, consulting, and the design of educational solutions.
Thus, it supports organizations from the analysis of training needs and the identification of skills gaps to the design of learning paths, the selection and provision of content, technological implementation, and the monitoring of the learning journey.
Dimitris Koimas, CEO of DigiTech, stated: «At DigiTech, we believe that access to knowledge and opportunities for continuous development are fundamental prerequisites for the progress of people and society. By investing in technology and education, we build partnerships that bring international expertise and new learning opportunities to Greece.
Our collaboration with Coursera is an important step on this path and confirms our commitment to Quality Education, one of the UN’s key Sustainable Development Goals».