Pets are acquiring an increasingly important place in consumers' daily lives, a trend that is also reflected in their shopping habits. On the occasion of World Animal Day, Skroutz analyzed the data of the last three years (2023-2026) in the "Pets" category, recording a 215% increase in turnover.
This picture highlights the strengthening of the "Pet Humanization" trend, as consumers invest more in the care and well-being of their companion animals, as stated in the press release.
More expensive purchases for pets
The average spending per order in the "Pets" category increased by 21%, from 34 euros in 2023 to 41 euros in 2026, recording an almost fourfold growth rate compared to the marketplace as a whole.
At the same time, a significant increase is being recorded in the average annual spending per user on pet products. Specifically, it rose to 121 euros in 2026, from 79 euros in 2023, marking an increase of 53%.
The role of the Skroutz Plus service is also decisive. Subscription members, taking advantage of benefits such as free shipping, Priority delivery and exclusive offers, are placing twice as many orders in the category this year compared to 2023.
Their total annual spending increased to 128 euros, from 88 euros in 2023.
Premium nutrition and smart devices
Care for animal health is reflected in the 375% increase in clinical and medical diets, as consumers seek specialized products.
At the same time, preference for larger packages is increasing. Orders of 12 to 15 kg dry food for dogs and cats recorded a 421% increase over the three-year period.
Technology is also being integrated into pets' daily lives, with growing demand for smart feeders, Wi-Fi water dispensers and electric collars.
Care is also extending to transportation, as turnover in transport and grooming items doubled. Indicatively, the dog stroller recorded a 130% increase in turnover.
Increased interest is also being recorded for other pets. Bird supplements and vitamins recorded a 280% increase in turnover, while bedding for rodent cages increased by 110% over the three-year period.
Although dog items maintain a higher share of turnover, cats are recording stronger momentum over the three-year period. Turnover from cat products increased by 300%, compared to 200% for dogs.
The trend is also reflected in user searches, with terms such as "smart cat litter box", "sofa protectors" and "cat litter" standing out.
The areas with the most purchases
After Attica and Thessaloniki, the most orders this year were directed to the Cyclades, Achaia and Heraklion.
In the regions, the highest average spending per buyer is recorded in Kefalonia, with 122 euros, in Kavala, with 121 euros, and in the Cyclades, with 118 euros.
Personalized purchases through Pet profile
Skroutz now allows users to create a separate Pet profile for each pet.
Through the profile, the owner can register information such as breed, age and medical needs, as well as gather favorite products, regular purchases and specialized needs.
The goal is for purchases to become more personalized, faster and easier.