In the hands of the Competition Commission is the next chapter of concentration in the Greek sporting goods market. The Independent Authority is called upon to examine the acquisition of 100% of Sport Vision Single-Member S.A. by Cosmos Sport, a subsidiary of British JD Sports Fashion.
The transaction was notified to the Competition Commission on October 2 and provides for the acquisition of the entire share capital of Sport Vision from BDSSPORT Group. If completed, Cosmos Sport will acquire exclusive control of the company, further strengthening the JD group’s presence in the Greek sporting goods market.
The deal brings under the same umbrella a broader portfolio of sporting goods and sneakers chains. Cosmos Sport operates in Greece and Cyprus through physical and online stores, with the brands Cosmos Sport, JD Sports, Sneaker10, Slam Dunk and Rundome.
On the other side of the agreement is Sport Vision, a member of the group of the same name headquartered in Belgrade. In Greece it operates with Sport Vision and Buzz Sneaker Station, the Tike concept and outlet stores. Sport Vision entered the Greek market in mid-2020. At the end of 2024 (i.e. latest available financial data) it had 24 physical stores, of which three were outlets, and three online stores.
Sport Vision’s turnover increased by 42.4% in 2024, to 18.58 million euros, however the gross margin declined to 33.4% from 39%. In the same year, its losses widened to 5.38 million euros, from 2.55 million euros in 2023.
The agreement with Cosmos Sport was preceded by a capital injection into Sport Vision. On August 18, 2026, the sole shareholder decided on an increase in share capital by 12.8 million euros.
The transaction in Greece is part of a broader realignment of the activities of JD Sports and Sport Vision in Central and Eastern Europe. In several markets, in fact, the direction is the reverse of that in Greece.
Companies of the Sport Vision group are acquiring activities of Marketing Investment Group, which is controlled by JD Sports. Relevant transactions have passed through the competition authorities of countries such as the Czech Republic, Slovakia and Romania, while the restructuring also concerns the Sizeer network. In Greece, by contrast, it is JD, through Cosmos Sport, that is acquiring Sport Vision.