Enterprise Greece, within the framework of the National Strategic Extroversion Plan for the promotion and strengthening of the marble sector, organized for the 4th consecutive year, in collaboration with the Panhellenic Marble Association (GMA), a promotional pavilion for the brand «Greek Marble | Then. Now. Forever.» at the international Marmomac exhibition, which took place from 22 to 25 September in Verona, Italy.
This year's anniversary event had particular symbolism as Marmomac celebrated its 60th anniversary, confirming its enduring position as the leading international meeting point for natural stone, architecture and design.
As noted in the relevant announcement, in this context the concept «THE BEDROCK – Leading the Future of Natural Stone» was presented, hosting an extensive program of exhibitions, architectural installations, awards and educational activities. Standing out was the «PANTHEON», an installation consisting of 60 different natural stones from all over the world. A total of 1,300 exhibitors from 54 countries participated in this year's exhibition.
Greece maintained its strong presence this year as well despite the unstable economic environment, with the participation of 28 Greek companies, which represented the Greek sector and highlighted the high quality, aesthetics and know-how of Greek marble production.
The Greek companies stood out for the design and concept of their exhibition spaces, confirming the connection of Greek marble with contemporary architecture, design and international trends.
The central point of the Greek presence was the promotional pavilion of «Greek Marble | Then. Now. Forever.», organized by Enterprise Greece in collaboration with the Panhellenic Marble Association (GMA) in Hall 10.
At the pavilion, the concept «Greek Marble Ouzeri» was presented, a creative adaptation of the successful project that had been presented in April 2026 at Milan Design Week. The concept connects Greek cultural identity and the tradition of Greek hospitality with contemporary aesthetics and design, highlighting Greek marble as a material of timeless value and strong presence in contemporary architecture and creation.
Alongside the promotional pavilion, the national presence was strengthened with targeted communication actions in the exhibition areas. Specifically, the creative message «Greek Marble | Then. Now. Forever. – A symbol of excellence» was highlighted through a large advertising placement in an outdoor high-visibility location, while it was also hosted in the official Marmomac catalogue.
In addition, the promotional video for Greek marble was broadcast on the central giant screen of «THE BEDROCK – Leading the Future of Natural Stone» in Hall 10.
The Greek exhibitors, as well as the pavilion of «Greek Marble | Then. Now. Forever.», were visited on behalf of the Greek Embassy in Italy by Ms. Efrosyni Mita, General Counselor for Economic and Commercial Affairs B' from the Office for Economic and Commercial Affairs in Rome.
Regarding the Greek presence at the exhibition, the CEO of Enterprise Greece, Dr. Marinos Giannopoulos, stated: «The presence of Greek marble at Marmomac, for the fourth consecutive year, shows our steady and strategic commitment to supporting the extroversion of a sector with timeless value and international recognition.
With the «Greek Marble Ouzeri», at an exhibition that celebrated its 60 years, we showcased Greek marble not only as a top material for architecture and design, but also as a carrier of Greek identity and hospitality. The participation of 28 Greek companies, despite the demanding economic environment, confirms the dynamism and determination of Greek producers to strengthen their presence in international markets.
Enterprise Greece will continue to stand by Greek businesses and, in collaboration with the Panhellenic Marble Association, to aim for the further promotion of Greek marble internationally».
For her part, the General Director of the Panhellenic Marble Association (GMA), Ms. Dina Lazi, stated: «The Panhellenic Marble Association and nine of its member companies actively supported the Greek Marble Ouzeri venture, recognizing the need for Greek marble to be promoted internationally not only as a top natural material for architecture and design, but also as part of contemporary Greek identity, culture and hospitality.
Inspired by the Greek ouzeri as an everyday place of meeting, communication and hospitality, Greek Marble Ouzeri created a contemporary and experiential way for the international architecture and design audience to connect with Greek marble.
The support of the sector highlighted the collective will of Greek businesses to invest in extroversion, international recognizability and the promotion of the added value of Greek marble, linking it with creativity, design and the contemporary Greek way of life».