Diamantis Masoutis named Retailer of the Year for 2026

Diamantis Masoutis S.A. was named Retailer of the Year at the Supermarket Awards 2026, receiving the event’s top honour. The achievement comes in a milestone year, as the company marks 50 years of success, and during a period of strong growth following the completion of the largest acquisition in its history and a significant expansion of its nationwide network.

The company also won the top award in the Top Rated Project – Retail / Supermarket category for its corporate social responsibility initiative, “MasVision: An Easter experience of independence for children with visual impairments”. Held at Masoutis-MasVision supermarkets in Thessaloniki and Athens, the initiative gave children the opportunity to choose the products they wanted. The MasVision initiative also received the Gold Award in the Corporate Social Responsibility (CSR) – People category.

Diamantis Masoutis S.A.’s 16 awards at the Supermarket Awards 2026 span a wide range of activities, from innovation and the digital shopping experience to communications, corporate social responsibility and staff development.

Giannis Masoutis, chairman of Diamantis Masoutis S.A. and an honorary doctorate holder from the University of Macedonia, said: “Being named Retailer of the Year at the Supermarket Awards 2026, a leading event for the retail sector, is a great honour for our company. It takes on even greater significance in a milestone year in which we celebrate 50 years in business.” Mr Masoutis added: “The top honour in Greek retail recognises the teamwork taking place every day across the company and our sustained efforts to evolve, continually improve the shopping experience and respond to consumers’ needs and developments in the market.” He concluded: “Above all, this award belongs to our people, whose hard work and dedication support the company’s growth and the relationship of trust we have built with consumers.”

The following also received a Gold Award:

• “Masoutis – The circular economy in practice”, in the Corporate Social Responsibility (CSR) – Environment category.
• Masoutis tourism campaign “Greek Essentials”, in the Social Media Strategy category.
• Masoutis Family Festival: Turning a Supermarket Brand into an Experience for the Whole Family, in the Direct Advertising & Promotion category.
• Masoutis App: A mobile commerce and loyalty shopping ecosystem, in the Omnichannel Innovations category.

The following received a Silver Award:

• Masoutis AI Chef: From Fridge to Cart with artificial intelligence, in the Social Media Strategy category.
• The partnership with the Perpato Association to promote the independence of people with disabilities, in the Corporate Social Responsibility (CSR) – People category.
• Masoutis App at the 89th Thessaloniki International Fair: The new omnichannel experience, in the Direct Advertising & Promotion category.
• 25 Years of Mascard: Loyalty programme relaunch – A new loyalty experience, in the Customer Service & Loyalty Programmes category.
• Masoutis private-label range “From our region”, with simple ingredients and authentic flavour, in the Private Label (Products / PL Ranges) category.
• The promotional campaign “Shop at Masoutis and win with mascard!”, in the Effective Promotional Campaigns category.
• The “Careers” section on the corporate site: masoutis.gr, in the Human Resources Development category.

The following received a Bronze Award:

• The volunteer team “Change starts with us”, in the Human Resources Development category.
• Diamantis Masoutis S.A.’s partnership with “Iliaktida” to support Greece’s first national tennis team for athletes with Down’s syndrome, in the Corporate Social Responsibility (CSR) – People category.