In a market where the pool of potential customers is shrinking year after year, Leto managed to return to profitability last year, despite lower sales. The Greek retailer of baby and children’s products, based in Paiania and operating in both retail and wholesale, is seeking to improve its financial position while adapting to the effects of the falling birth rate.
The company, which has a network of 11 company-owned stores and three franchise outlets, recorded revenue of €15.9 million, down 5.1% last year. Despite the decline in revenue, it posted a net profit of €112,810, compared with a loss of €430,111 in 2024. Management attributes the fall in revenue mainly to the closure of its store in Volos.
However, a return to profit is not in itself enough to signal a meaningful recovery. Other income and gains amounted to €395,556 and played a decisive role in improving the bottom line. At the same time, total liabilities reached €11.04 million, equity fell to €337,564 and cash and cash equivalents stood at just €192,494. Negative working capital of €2.54 million underscores the importance of managing short-term liabilities.
Behind the figures lies a broader shift in the Greek market. According to data from ELSTAT, births fell from 91,847 in 2015 to 65,618 in 2025, a 29% decline in a decade. For a business that depends on the needs of new parents, this trend limits potential demand for prams, nursery furniture, care products and equipment for babies.