Prodexpo 2026 will seek to map the new realities taking shape in the property market, from investment opportunities and the housing crisis to technology, infrastructure and climate resilience. It will take place on 14 and 15 October at the Athens Conservatoire.
In its 27th year, Prodexpo will bring together more than 140 speakers from the public and private sectors, as well as institutional investors and international experts. More than 1,000 people are expected to attend.
As the relevant announcement notes, the discussion this year is shifting towards the future of the market, at a time when funding sources, investment priorities and the needs of the Greek economy are changing. Investment strategies in the post-Recovery Fund era, geopolitical developments and new capital flows into Greece will be in focus.
Housing and public assets at the forefront
Affordable housing will feature prominently on the agenda, as rising housing costs and limited supply have emerged as one of the most pressing issues in economic and social policy.
The strategic use of public assets will also be discussed, along with the role of real estate in addressing demographic challenges and shaping new models of development.
Changes to the spatial planning framework, with a focus on tourism, major urban regeneration projects and infrastructure development will also be key themes of the two-day event.
From the Land Registry to PropTech and Artificial Intelligence
Technology is expected to be one of the main themes of this year’s event. Simplifying procedures at the Land Registry and in urban planning, the use of Artificial Intelligence and PropTech applications will be central to discussions on the market’s digital transformation.
At the same time, the development of new infrastructure, including data centres and logistics facilities, is creating new investment needs and reshaping the country’s property and infrastructure landscape.
All of this is now closely linked to the need for climate resilience, sustainable construction and investment based on ESG criteria, as environmental requirements increasingly influence decisions by investors and developers.
Political leaders and senior market executives to take part
This year, particular emphasis is being placed on institutional dialogue, as the property market is central to a range of key public policy issues, from housing and spatial planning to investment, infrastructure and demographic change.
Confirmed speakers include Christos Dimas, Minister of Infrastructure and Transport; Thanos Plevris, Minister of Migration and Asylum; Maria-Eleni Soukouli-Viliali, Deputy Minister of Environment and Energy; Giorgos Pitsilis, Governor of the Independent Authority for Public Revenue (AADE); Evangelos Kyriakopoulos, Secretary-General for Spatial Planning and Urban Environment; and Gianna Chormova, Governor of the Public Employment Service (DYPA).
Market participants on the programme include Panos Karpathios, Chief Executive Officer of Karpathios Development; Dimitris Andriopoulos, Chief Executive Officer of Dimand; Aris Karytinos, Chief Executive Officer of Prodea Investments; Angeliki Andreou, Retail Senior Director at Noval Property; Dimitris Papoulis, Chief Executive Officer of Trade Estates; Vicky Karga Kampani, Legal Real Estate Leader at KBVL Law Firm, Deloitte Legal Network; Dimitris Oikonomou, Founder and Chief Executive Officer of MyStudentFlat; Andreas Protopappas, General Manager of FinTHESIS; and Giorgos Rekas, Managing Associate at Sioufas & Associates Law Firm.
Property professionals also in focus
For the second consecutive year, Prodexpo will also host the Property Agents Forum on 15 October, in collaboration with the Panhellenic Federation of Associations of Estate Agents (P.O.S.M.A.S.).
The dedicated session will focus on changes brought about by the new regulatory framework, technological developments that are changing how the market operates, and the new opportunities emerging for industry professionals.
With the property market at a critical juncture, Prodexpo 2026 aims to serve as a meeting place to discuss the future of Greek real estate: a future that will be shaped not only by investment and returns, but also by the market’s ability to meet the needs of society, the economy and cities.