Macedonian Thrace Brewery and AWG have announced a new partnership that harnesses the potential of artificial intelligence, opening up new avenues for gathering and analysing information, according to a statement.
“In a world where information is multiplying all the time, the real advantage is not knowing more. It is recognising sooner what matters and turning knowledge into opportunity”, the statement said.
Centred on the AWGMeta AI Avatar, the partnership combines technology with human experience, creative thinking and strategic insight, opening up new possibilities for Macedonian Thrace Brewery.
“The initiative reflects a shared belief: that artificial intelligence delivers real value when it is not confined to generating answers, but helps us ask the right questions.
Because the future does not necessarily belong to those who know more, but to those who are first to recognise what is worth knowing”, the statement said.
Macedonian Thrace Brewery, based in Komotini, produces VERGINA beer and TUVUNU soft drinks.
AWG, based in Athens, is a communications company that develops advanced artificial intelligence applications.