AB Vassilopoulos won a total of eight awards (five Gold, two Silver and one Bronze) at the AB Vassilopoulos Supermarket Awards 2026, as it continues to improve the shopping experience, offer quality products at affordable prices and invest in partnerships that support Greek production and local entrepreneurship, the supermarket chain said in its announcement.
At the same time, it is expanding its network, refreshing the way it communicates with consumers and delivering community support initiatives with measurable impact.
In the own-label products category, the “AB Every Day Choice” range won a Gold award for the continued expansion of its range, which combines quality with affordable prices.
With products for the pantry, fridge and freezer, fresh meat and fish, fruit and vegetables, as well as organic products, it caters to a range of everyday dining needs.
Its development is based on the systematic analysis of consumer habits and collaboration with suppliers that follow strict food safety and inspection standards.
The new brand campaign “Everything & Something More” won a Gold award in the “Marketing & Advertising” category, highlighting the emotional bonds formed around good food.
Through an original, humorous love story between two shopping trolleys, the campaign put the moments we share around the table centre stage.
With a presence on television, digital platforms, social media and in stores, it recorded improvements in indicators such as purchase intent and consumers’ positive attitude towards the brand.
The integrated communications and promotional plan for the reopening of the renovated AB Macedonia store in Thessaloniki also won a Gold award.
The campaign combined multichannel promotion with interactive in-store experiences and tastings.
The consumer response was also reflected in commercial results, with sales up 10.7% in one month, while 40 press articles generated 1.5 million views.
AB’s strategy in franchising and convenience retail also received significant recognition, with two Gold and one Bronze awards.
The awards recognised franchise development, the model convenience food store and the convenience supermarket franchise network.
With 500 franchise stores across Greece, AB now has a presence in more of the country’s neighbourhoods and regions.
Through its AB Shop & Go and AB Partner models, it combines structured support for its partners in supply chain, technology and training with their own knowledge of local needs.
Convenience stores complement this approach, making everyday shopping easier and combining quick service with a range of products tailored to consumers’ habits.
The company also won a Silver award for its exclusive partnerships with producers in different parts of Greece.
These include Mitsopoulos The Meat Family, Kipos tis Xanthis and selected cheese producers from Crete, Elassona, Amfilochia, Parnassus and Mykonos.
Through these partnerships, AB offers products with clear provenance and high quality standards, while giving Greek producers the opportunity to reach a wider consumer base and showcase their production heritage and expertise.
Finally, the “AB Easter Egg” initiative also won a Silver award, marking ten years of continuous support in 2026.
With the central message “by children, for children”, the initiative uses drawings featured on the packaging and consumer participation to support children in need.
Over the past decade, more than €230,000 has been raised for six organisations, while €28,035.60 was raised in 2026 alone for “The Smile of the Child”.
The anniversary initiative also included a children’s drawing competition and creative activities at the Hellenic Children’s Museum.
The eight awards reflect the breadth of AB Vassilopoulos’ activities and highlight the importance it places on continuously improving customer service, supporting Greek entrepreneurship and making a meaningful contribution to society.