Leading initiatives in the supermarket sector were recognised at a glittering ceremony held on 8 October at the Supermarket Awards 2026.
According to the relevant press release, in the Joint CSR Initiatives category, Dixan & My market received the Bronze Award for the ‘Playing Fair’ corporate social responsibility programme.
Drawing on sport’s educational power, Dixan’s programme runs at children’s football academies across Greece and is now in its 3rd year of successful activities.
Through discussion and play, the educational programme inspires children to play cleaner and fairer, with respect and inclusion regardless of gender, body type or other racial or physical characteristics.
To date, 24 initiatives have been held, with more than 3,000 girls and boys trained, alongside their coaches and parents. As part of the programme, a joint initiative by Henkel Consumer Brands, the company behind Dixan, and My market took place last summer. Employees of the two companies took part with their children to receive training in the programme and send a powerful message: when we play fair, we all win.
The award at the Supermarket Awards 2026 is an important recognition of the long-standing commitment and ongoing work of Henkel Consumer Brands, Dixan and My market on corporate social responsibility initiatives with a meaningful social impact.