With the opening of a new store at the Mediterranean Cosmos shopping centre and a series of running initiatives, ena athletics is strengthening its presence in Thessaloniki and its ties to the running community.
The new store opened on Saturday 17 October, in the presence of media representatives, friends and partners of the performance running brand, who got a first-hand look at the space, the Proto range and the company’s overall philosophy.
The move marks the company’s strategic expansion into Northern Greece, linking its physical retail presence with active support for major sporting events in the region. The company is also strengthening its footprint in the domestic high-performance sports goods market, targeting a broader running audience.
Partnership with INTERSPORT and PROTO Gamma
As part of the events, on 14 October the company organised a 5km Social Run with INTERSPORT and DRC, starting at the INTERSPORT store on Tsimiski Street. The event builds on the partnership between the two sides, through which the brand’s products are made accessible to a wider audience. Participants had the opportunity to try the PROTO Gamma Marathon Blue model.
The PROTO Gamma is the company’s flagship race-day performance model and its lightest shoe, with the highest energy return in its range. It features a lightweight upper made from recycled materials, a proprietary eight-layer carbon-fibre plate for propulsion and motion control, and the new Silphion midsole. The special Marathon Blue edition has a colour scheme inspired by the blue line marking the Athens Marathon route.
Sponsorship of the Night Half Marathon
The brand’s presence in the city culminated in its support as a sponsor of the Thessaloniki Night Half Marathon, which also took place on Saturday 17 October. The company had a presence at the event’s Registration Centre in the days leading up to the race, and took part with its own athletes.
With Greek roots and an international outlook, the company continues to expand its network, placing cutting-edge technology and sports equipment at the heart of everyday life for athletes and running enthusiasts.