For the third consecutive year, PPC joined forces with WE4ALL, continuing its support for North Evia through the “Sustainability Seeds” programme. The initiative aimed to contribute to the area’s holistic recovery through a multi-layered intervention, combining social and economic support for local communities with environmental education and awareness-raising activities for the next generation.
The initiative forms part of the PPC Group’s long-standing commitment to supporting affected communities (affected communities) in the areas where it operates. Focusing on North Evia, a region still grappling with the environmental and socioeconomic consequences of the devastating wildfires of 2021, the initiative addresses specific needs for environmental restoration and socioeconomic support, to which the PPC Group can make a meaningful contribution, creating a measurable, long-term impact.
The “Sustainability Seeds” programme was built around two main pillars: supporting local agricultural production and raising children’s awareness of environmental protection.
Supporting production and education
Specifically, 500 fruit trees were donated to farmers affected by the wildfires in North Evia, with the aim of restoring part of their production. The farmers took responsibility for planting and caring for the trees, helping to protect the soil from erosion and gradually restore the natural environment.
At the same time, 10 educational activities were held at schools in North Evia, involving more than 250 pupils. Through hands-on activities, the children had the opportunity to broaden their knowledge of the principles of sustainable development, environmental protection and the responsible management of natural resources. They gained a better understanding of the relationship between people and the natural environment, and of the importance of taking an active role in protecting it.
PPC reaffirmed its ongoing commitment to investing in initiatives that create meaningful, long-term value for local communities and the environment. Through partnerships with organisations such as WE4ALL, it continues to carry out activities with a measurable social and environmental impact, helping to strengthen local communities and shape a more sustainable future for generations to come.