Superbet’s share of the Greek market is estimated at 6%-7%, after just seven months in the country, according to Giannis Kalambokis, General Manager of Superbet Greece, who spoke on the sidelines of an event to present the company’s “OLOI SUPER” corporate responsibility programme.
Superbet’s strategic goal is to take first place in Greece’s online gambling market, although Kalambokis clarified that this is an ambition that will take time to achieve. He said the company’s priority was to provide high-quality services and satisfy players, adding that a stronger market position would follow from this strategy.
Superbet officially entered the Greek market on 30 March 2026, operating in online betting and casino gaming. The company currently employs 150 people in Greece.
The competitive edge
On competition, Mr Kalambokis described the Greek market as one of the most challenging in which Superbet operates, pointing to the presence of large companies with strong market shares.
He highlighted Super Social as a key point of differentiation for the company. The feature allows players to communicate and exchange views. He said the social dimension of online betting was expected to become increasingly important in the years ahead.
Commenting on the size of the Greek market, Mr Kalambokis said the legal online gambling market stood at €1.2 billion last year, while, according to research he cited, the illegal market is estimated at €800 million.
He said these figures showed that significant scope for growth remained in the Greek market.
The “OLOI SUPER” programme
Superbet also presented its “OLOI SUPER” corporate responsibility programme, which includes social initiatives carried out in partnership with organisations and institutions. Footballer Christos Mouzakitis is the programme’s ambassador and helps raise the profile of its initiatives.
At the programme’s presentation, Giannis Kalambokis, General Manager of Superbet Greece, stressed that a company’s value is measured not only by its business success, but also by the positive impact it has on society.
He said corporate social responsibility at Superbet was not a one-off initiative or a communications campaign, but was linked to the way the company chose to operate and engage with society.
In this context, he noted that from the outset of its presence in Greece, Superbet had decided not to focus solely on growing its business, but to become an active part of society. The aim, he said, was for the company to be there where there was a genuine need, support initiatives that made a difference and help deliver lasting results.
The programme’s first initiatives include a partnership with Humanity Greece to support 11 families in Porto Germeno whose homes were destroyed by recent wildfires. The initiative will cover the needs of those affected and provide support to the area’s volunteer forest firefighters.
As part of the “OLOI SUPER” programme, the company is also working with PAOK, Panathinaikos and Olympiacos in basketball, among others.