Enterprise Greece took part as an official partner in the RICS Built Environment European Summit 2026, held in Athens on 19 and 20 October, supporting dialogue on investment, sustainable urban development and the future of the European property market.
The event brought together investors, representatives of policymaking bodies and built-environment professionals, with sessions covering finance, infrastructure and urban resilience.
According to a statement, Enterprise Greece used its participation to highlight Greece’s urban and cultural heritage as a point of distinction for the country’s investment proposition. Particular emphasis was placed on linking the identity of places with contemporary uses and investment opportunities in hospitality, real estate and the creative industries, as well as on the conditions needed to develop investment-ready projects.
Enterprise Greece was represented on the panel «Where Heritage Meets Innovation: Greece’s Urban Development Story» by Hilda Alysandratou, Director of Investment Attraction for the Tourism, Real Estate and Creative Industries sectors. Her contribution focused on how urban heritage can enhance Greece’s appeal to international investors, and on the role of providing investment information and facilitating investment in making the most of these opportunities.
This approach links the preservation of architectural and cultural identity with the economic viability of new uses. The adaptive reuse of historic buildings, the development of former industrial properties and the creation of spaces for hospitality, culture and creative entrepreneurship can all attract investment, giving the existing building stock a new purpose.
Preparing for the event also highlighted the importance of ensuring urban regeneration projects are investment-ready and of effectively supporting international investors as they seek to understand the investment environment and the opportunities available. Linking cultural heritage to a well-substantiated investment proposition is a key part of this approach.
Through its participation in the RICS Built Environment European Summit 2026, Enterprise Greece supported the exchange of expertise and international dialogue on making the most of the country’s investment potential, with a focus on developments that combine economic prospects, sustainability and respect for the identity of places.
Commenting on Enterprise Greece’s partnership with the RICS Built Environment European Summit 2026, the company’s Chief Executive Officer, Dr Marinos Giannopoulos, said: «Greece’s investment proposition is not limited to individual properties or projects. It includes the potential to transform places, preserve their distinct identities and create long-term economic value.
Our partnership with RICS reflects our commitment to strengthening international partnerships and promoting investments that combine competitiveness with sustainability and respect for the country’s distinctive character. Our aim is to connect international investor interest with opportunities that offer meaningful development prospects and make a positive contribution to the economy and local communities».