Coca-Cola HBC’s Youth Empowered programme, the largest online platform empowering the younger generation, returns with its second series of free digital seminars for 2026, adding new topics to reflect the challenges of modern working life.
With the aim of meaningfully boosting employability, the programme gives young people aged 18-30 access to the skills of tomorrow, training and guidance and networking to support a smooth and successful transition into today’s labour market.
Since 2017, the programme has supported more than 62,000 people, strengthening its position as a leading resource for young people’s professional development, according to the relevant press release.
The new series, held in partnership with Socialinnov from 23 October to 9 December 2026, features up-to-date topics that address young people’s needs and the demands of a constantly changing workplace.
For the first time, the programme includes a session devoted to managing stress and burnout, giving participants practical tools to manage pressure, build mental resilience and look after their personal wellbeing. Generative AI also remains in focus in the new series, alongside skills related to productivity, professional presence and entrepreneurial thinking.
The five training sessions are:
- AI: Your new productivity superpower 23/10, 17:00-19:00: How can generative AI become an ally in everyday work? Participants will discover practical ways to use it, from drafting text and conducting research to generating ideas and solving problems. They will also become familiar with useful tools and prompts they can put to work immediately, responsibly and with confidence.
- Work smarter, not harder 04/11, 17:00-19:00: Working effectively starts with good organisation. This session focuses on setting priorities, managing workloads more effectively and using digital tools to make everyday tasks easier, helping participants boost their productivity and make better use of their time.
- The anti-burnout toolkit 18/11, 16:00-18:00: In a demanding work environment, managing pressure and looking after personal wellbeing are important assets. Through practical techniques, participants will explore ways to manage stress, build mental resilience and maintain their energy, so they can meet everyday challenges with greater balance and confidence.
- Make social media work for you 19/11, 10:00-12:00: Social media can be a valuable tool for professional development. Participants will learn how to showcase their abilities and strengths, build a credible professional identity and develop a targeted network of contacts that can open up new career opportunities.
- Think Like a Founder 09/12, 16:00-18:00: Entrepreneurial thinking is not just for those who want to start their own business. This session focuses on spotting opportunities, taking initiative and turning ideas into action, fostering a creative and entrepreneurial approach that can be applied in any career.
Ioanna Papaioannou, Community & Customer Partnerships Manager at Coca-Cola HBC said: “Youth Empowered is a longstanding, sustained commitment by Coca-Cola HBC to boosting employability and supporting the professional development of the younger generation. That is why we are continually evolving its content, making room not only for the skills the market demands but also for contemporary issues facing young people, such as managing pressure and mental wellbeing at work.
Our aim is to continue creating opportunities that help young people recognise their potential, broaden their horizons and take the next steps towards the future they dream of with confidence.”
Stella Psarrou, Managing Director of Socialinnov, said: “At Socialinnov, we believe that every young person should have access to the knowledge, skills and opportunities that will enable them to shape their own future.
In a constantly changing environment, digital education, the development of modern skills and connecting learning with the real needs of the labour market are essential to building a society with more opportunities and fewer barriers to inclusion.
Through our partnership with Coca-Cola HBC and the Youth Empowered programme, we share a vision of empowering young people by giving them meaningful tools for personal and professional development. We are investing in a learning experience that combines knowledge with practice and builds young people’s confidence, adaptability and ability to respond to the challenges of tomorrow.
Our aim is for every young person to be able to recognise their potential, make the most of the opportunities ahead and play an active role in shaping a more inclusive and sustainable future.”
Those interested can reserve their place in the training sessions free of charge via the link below. The same website also features recordings of previous seminars held as part of the programme.
All participants will receive a certificate of attendance upon completing the seminars.