Lidl Greece is launching its new Lidl Points loyalty programme through the Lidl Plus app, giving customers greater flexibility and new ways to save on their everyday shopping, starting today Thursday.
According to the company’s announcement, users will be able to collect points with every purchase and redeem them separately for rewards, in addition to the benefits and discount coupons already available in the app.
How the programme works
Customers earn one point for every euro they spend. Lidl also applies a rounding rule, under which any fraction of a euro counts as a full point. For example, a purchase worth €1.01 automatically earns 2 points.
Customers join the programme and collect points digitally through the Lidl Plus app. To have points credited automatically, they simply need to identify themselves at the checkout by scanning their digital card.
More than 400 reward options
The programme allows customers to choose how and when to redeem their points, without having to wait a long time to access rewards.
Users will be able to choose from a catalogue of more than 400 different free products. Alternatively, they can convert their points into discount coupons to use directly on their next purchase.
The company will also regularly offer “Extra Points” promotions through the app. The first is scheduled for Monday 9 November 2026 and will include special offers, such as double points on selected product categories.
Afroditi Pampa, Chief Customer Officer at Lidl Greece, said: “With the introduction of ‘Lidl Points’, we are taking Lidl Plus to the next level, significantly enhancing our customers’ experience. Our goal is to offer the greatest possible value and outstanding value for money, while ensuring the smartest, simplest and most enjoyable shopping experience.
We are giving consumers full control, allowing them to choose how and when they are rewarded, with complete transparency, ease and an entirely digital experience.”
Points will be valid for 24 months
According to the company, points collected by customers will remain valid for 24 months. This removes the pressure of points expiring at the end of each calendar month and allows users to build up points over a longer period so they can redeem them for higher-value rewards.
To mark the launch of the programme, all users will receive a 100-point welcome bonus, allowing them to start enjoying its benefits straight away.
However, some product categories are excluded from points collection under the relevant terms and conditions. These include baby food, Lidl gift cards, prepaid cards issued by third parties or companies, and small and large bags.