Mobile telephony accounts for the lion’s share of Nova’s revenue, followed by fixed-line telephony and internet. Among its other activities, revenue from ICT projects and advertising increased, while subscription television and equipment sales declined.
According to Nova’s 2025 financial statements, total revenue came to €903.6 million, up 2.9% from €878.4 million in 2024.
How total revenue is divided
Revenue from mobile telephony services accounts for 40.1% of Nova’s total revenue, followed by fixed-line telephony and internet, at 28.2%.
Subscription television accounts for 7.8% of total revenue, while other revenue from telecommunications services makes up 5.5%.
According to the financial report, ICT services and other revenue from business activities account for 11.2% of total revenue.
Sales of technology, information technology and communications equipment account for 3.8% of total revenue, while advertising contributes 3.5%.
Revenue growth
Nova’s turnover increased by 3% in 2025, reaching €886.6 million, compared with €860.8 million in 2024.
The main driver of growth was higher revenue from mobile telephony services, which came to €254.1 million in 2025, up 9.4% from €232.2 million in 2024.
This was mainly linked to growth in the postpaid customer base, which reached 1.5 million customers at the end of 2025, up 7.8% from the previous year.
According to the detailed breakdown of turnover in Nova’s financial statements, total revenue in the mobile telephony category was €362.1 million in 2025, compared with €338.9 million in 2024.
Fixed-line telephony and subscription television
Revenue from fixed-line telephony and internet fell to €254.9 million in 2025, from €259 million in 2024. Subscription television revenue also declined, falling to €70.9 million, from €73.4 million the previous year. Other revenue from telecommunications services likewise decreased, to €49.5 million from €51.4 million in 2024.
In fibre, Nova had 247,200 FTTH subscribers at the end of 2025, compared with 120,700 in 2024. Meanwhile, United Fiber’s fibre-optic network had been extended to more than 850,000 households and businesses.
ICT projects and Syzefxis
Revenue from digital transformation projects (ICT) came to €92.6 million in 2025, up 6.6% from €86.8 million in 2024.
The company said the increase was largely linked to the development of large-scale projects focused on providing tailored solutions for businesses.
Revenue from providing Syzefxis network services to public-sector bodies also rose significantly, increasing by 82.8% to €8.2 million in 2025, from €4.5 million in 2024.
Advertising and equipment sales
Advertising revenue rose sharply, increasing by 43.9% to €31.3 million in 2025, from €21.8 million the previous year. Nova said this was mainly due to higher revenue from betting companies and its participation in FIBA EuroBasket.
By contrast, revenue from sales of technology, information technology and communications equipment fell to €33.9 million, from €56.1 million in 2024.
It is worth noting that the company’s adjusted EBITDAaL came to €280.9 million in 2025, compared with €255.7 million in 2024. EBITDA was €336 million, up from €314.2 million the previous year, while net losses narrowed to €31.2 million from €47 million in 2024. Capital expenditure (CAPEX) rose to €249.2 million, from €228.8 million the previous year.