Bolt, the European urban mobility platform operating in more than 50 countries and 850 cities worldwide, is adding the Greek flag to its app for users in Greece to mark the anniversary of 28 October.
From 27 to 29 October, the flag will appear in the app interface, as part of an initiative being rolled out for the first time in a country where the platform operates.
The initiative is part of Bolt’s approach to tailoring the user experience to the cities and communities where it operates, creating experiences that are global yet genuinely local.
With a subtle addition to the app, the platform marks 28 October as a day of historical remembrance for Greece.
At the same time, the initiative gives visitors using the app an opportunity to learn more about the country’s history and the significance of the anniversary.
The aim is for the app to incorporate references to local anniversaries and significant moments for the communities it serves.
Meanwhile, Bolt continues to strengthen its presence in the Greek market, investing in services that meet the everyday transport needs of residents and visitors.
The new initiative complements these efforts by adding a local reference to the app experience, the company said in its announcement.