ChatGPT remains the most popular artificial intelligence application in Greece, although just 8% of its users pay for a subscription themselves, according to new research by Focus Bari. Professional use of AI tools is gaining ground, although concerns remain.
The online survey was conducted through the YouGov panel among a nationwide sample of 1,009 adults from 29 September to 5 October 2026. It examined the use of artificial intelligence, the benefits people recognise and their concerns.
In terms of tool choice, ChatGPT was mentioned most often, with 79% of respondents saying they had used it. It was followed by Google Gemini at 53%, Microsoft Copilot at 20% and Claude at 18%. Further down the list were Canva AI at 9%, NotebookLM and DeepL at 7% each, DALL·E at 4% and Midjourney at 2%.
Popularity and frequency of use
ChatGPT also leads in frequency of use. Indeed, 28% of its users said they use it every day and 37% several times a week, bringing the overall share of frequent users to 65%. Gemini follows at 61%, Claude at 49% and Copilot at 34%.
Despite frequent use, free versions remain the dominant choice. Among ChatGPT users, 87% said they use the free version, while 8% pay for a subscription themselves and 4% have access through their employer. The share using free versions is similarly high for other models, at 88% for Gemini, 78% for Canva AI, 72% for Copilot and 71% for Claude.
Finding information is the main reason people use ChatGPT, with 83% of its users saying they use it for this purpose. Personal needs come next at 54%, followed by work at 33% and education or studies at 23%.
Professional use
When it comes to work, however, Copilot takes the lead, with 52% of its users using it for work. Claude follows at 45%, ChatGPT at 33% and Gemini at 31%.
At the same time, the view that familiarity with AI is a professional asset is gaining ground. A total of 76% of respondents believe that knowledge and use of these tools can improve their career prospects, up from 58% in July 2025 — an increase of 18 percentage points. Of those, 24% believe they can help to a great extent and 52% to some extent.
These positive expectations coexist with concerns about work. A total of 62% of respondents are concerned about AI replacing jobs, while 43% are uncertain about their career progression. At the same time, 54% believe their own job is unlikely to be replaced, up from 46% in July 2025.