Masoutis: 40% rise in staff training hours

With 11,017 employees, investments in energy efficiency and a €1.089 million social responsibility programme, Diamantis Masoutis has published its second Sustainability Report, setting out its performance and initiatives for 2025.

Masoutis: 40% rise in staff training hours

This article is an AI translation of an original piece published in Greek. Read original

Diamantis Masoutis S.A. has published its second Sustainability Report, covering 2025, reaffirming that responsible growth is a consistent strategic choice. With new corporate governance policies, comparative performance data and initiatives that affect the daily lives of employees, consumers and local communities, the company is taking another substantive step towards embedding ESG principles in its operations.

The Report was prepared with reference to the European Sustainability Reporting Standards (ESRS) and the principles of the CSRD Directive. Publishing the Report for the second consecutive year reflects the company’s full transparency and accountability, showing how its performance has evolved and highlighting its priorities for continuous improvement.

A key development in 2025 was the translation of previous commitments into specific policies and structured procedures. D. Masoutis strengthened its operating framework with policies on Sustainable Development, Human Rights, the Prevention of Corruption and Bribery, and the Prevention of and Response to Violence and Harassment at Work.

Policies and people

At the same time, the new Code of Ethics and Business Conduct for Suppliers sets clear requirements on respect for human rights, fair labour practices, environmental responsibility and integrity in the company’s business relationships. This links sustainability more systematically to decision-making and the operation of its value chain.

In 2025, employees received a total of 63,027 hours of training, up from 45,092 in 2024, an increase of 39.8%. The average number of training hours per employee rose from 4.2 to 5.7, with programmes supporting skills development and career progression.

As of 31 December 2025, the company had 11,017 employees, compared with 10,720 in 2024. Women held 53% of management positions in stores, while initiatives to support employees and their families continued.

Total energy consumption fell by 2.9% compared with 2024, while electricity drawn from the grid declined by about 4%. Meanwhile, electricity generation from photovoltaic systems at the company’s Thermi and Kavalari facilities reached 2.4 GWh, up from 2.1 GWh the previous year. The company continued to upgrade its energy infrastructure, focusing on more efficient refrigeration equipment and LED lighting.

For waste collected through the Storage and Distribution Centre in Kavalari, the recovery rate reached 92.49%, with 9,684.2 tonnes sent for recycling and recovery rather than landfill, earning the Zero Waste to Landfill certification once again. In addition, 172.7 tonnes of household waste were collected from customers at collection points in stores, compared with 156.6 tonnes in 2024, an increase of 10.3%.

Masoutis’ Corporate Social Responsibility programme totalled €1,089,000 in 2025. The company continued to support social supermarkets and work with the Holy Archdiocese of Athens. Its initiatives also included donating 84 defibrillators for stations on the Thessaloniki and Athens Metro systems and supporting research programmes into Alzheimer’s disease.

In accessibility, the second MasVision store opened in 2025, in Kallithea, Attica, helping people with visual impairments shop more independently. Meanwhile, through its private-label product range “Masoutis, from our region”, the company continued to support local producers and Greek production.

In his message in the Report, Giannis Masoutis, Chairman of the Board, says: “This Report reflects our commitment to transparency, accountability and continuous improvement. We remain committed to building a company that grows responsibly, responds to the challenges of our times and creates lasting value for everyone connected with it.”

See the report here

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