ELAÏS–Unilever Hellas further strengthened its position in the 2025 financial year, focusing on supporting the competitiveness of its products in the Greek market through a consistent commercial policy, investment in innovation and support for its brands.
The company’s turnover in 2025 stood at €381.5 million, compared with €376.6 million in 2024, a marginal increase of 1.3%.
The company’s organic growth, excluding ice cream, which has not been part of its product portfolio since July 2025, was about 5%.
Earnings before interest, tax, depreciation and amortisation (EBITDA) rose to €84.7 million, from €20.6 million the previous year, while net profit after tax totalled €67.1 million, compared with €15.5 million in 2024.
The 2025 profit figure also includes €63.5 million arising from the transfer of assets relating exclusively to the company’s ice-cream business to Algida ICC and Magnum ICC Europe B.V., which took place in July 2025.
A significant development for domestic production was the relocation of production of Skip Wonder Wash detergent from abroad to Unilever’s plant in Renti.
The initiative strengthened the company’s production base in Greece and highlighted the strategic role of the Renti factory.
A continued commitment to competitiveness and innovation; strategic developments in 2026
ELAÏS–Unilever Hellas remains firmly committed to maintaining and strengthening the competitiveness of its brands at the point of sale. The company says it will continue in 2026 the approach it has followed since 2024, adapting its commercial policy to market conditions and consumer needs.
According to Nielsen data for January–September 2026, compared with the same period in 2025, average shelf prices fell by 1.6% in Personal Care, 4.9% in Detergents and 3.5% in Food.
A slight increase of 0.9% was recorded for cleaning products, while the Household Care category overall saw a decline of 1.8%.
Innovation is a key pillar of ELAÏS–Unilever Hellas’s strategy.
Following the successful launch of Skip Wonder Wash in 2025, the company further expanded its portfolio with new products, including Dove Whole Body deodorants for use all over the body and the innovative Vaseline Gluta-Hya body serum. It also continued to build the market presence of Klinex Power Foam Sprays cleaners.
These products are notable examples of how the company uses scientific knowledge and expertise to create innovative offerings.
Meanwhile, as part of Unilever’s new strategy to create a global company focused on the Beauty, Personal Care and Home Care categories, an agreement was announced in March 2026 to combine its global food portfolio with McCormick & Company.
In Greece, the transfer of the food business to a separate corporate entity in the country is under way, with completion expected in the first half of 2027.
ELAÏS–Unilever Hellas remains committed to its mission of creating long-term value for consumers, the Greek economy and society by investing in innovation, the competitiveness of its products and sustainable growth, the company says.