Triumph Motorcycles and the Saracakis Group of Companies are pleased to announce the start of their partnership in the import and distribution of motorcycles, genuine apparel, accessories and spare parts, as well as after-sales service in Greece, Bulgaria and Malta, effective from Monday, 2 November 2026.
The partnership with Triumph Motorcycles, one of the world’s most iconic motorcycle brands and the largest motorcycle manufacturer in Great Britain, marks a new chapter for the brand in the Greek market and forms part of the Saracakis Group of Companies’ growth strategy across the wider mobility sector.
With more than 104 years of leadership in the automotive and mobility sectors in Greece, the Saracakis Group of Companies has extensive expertise in representing and distributing leading, established and trusted international brands, as well as developing partner networks and delivering high-quality services to its customers and partners.
Greece is a key market for Triumph, ranking among the European markets with significant growth potential. With a comprehensive and continually expanding motorcycle range, Triumph caters to a wide variety of riders, meeting different needs, riding preferences and lifestyles.
For those drawn to timeless style, authentic British heritage and the distinctive character of classic motorcycles, the Bonneville family embodies the essence of Triumph’s Modern Classic philosophy. For riders seeking dynamic performance, agility and a strong sporting character, the Trident and Street Triple ranges offer an exhilarating riding experience, while the Speed Triple and Daytona ranges showcase the brand’s more dynamic and aggressive side. The Scrambler and Tiger ranges, meanwhile, are aimed at adventure enthusiasts seeking freedom, comfort and the ability to explore new routes, from everyday commutes to long-distance rides and challenging off-road routes.
The range is rounded out by iconic models that highlight Triumph’s distinctiveness, including the impressive Rocket 3, with its 2,500 cc engine, and the 400 cc range, which makes the world of Triumph more accessible to new riders and to those looking to discover the brand through a more accessible and versatile offering. Finally, the refreshed enduro and motocross range, which has a leading role in international championships, offers thrills for riders seeking off-road adventure.
A key pillar of the Saracakis Group of Companies’ strategy is to further promote and develop the brand, providing pre- and after-sales services that fully meet the needs and expectations of prospective buyers and Triumph owners. These services will be delivered through a modern partner network, with facilities that meet the brand’s international standards and highly skilled, fully trained staff.
David Goerge, Chief Sales Officer, Triumph Motorcycles Ltd
“We are delighted to be starting our partnership with the Saracakis Group of Companies, creating new opportunities to further grow Triumph Motorcycles in Greece, Bulgaria and Malta. This partnership will make the brand even more popular, and we look forward to welcoming even more fans and customers to the Triumph family in these countries.”
Alexandros D. Saracakis, Chief Executive Officer, Saracakis Group of Companies
“Taking on the exclusive representation and distribution of Triumph Motorcycles in Greece, Bulgaria and Malta is a particularly significant development for the Saracakis Group of Companies. Triumph has a rich heritage, a distinctive identity and clear growth potential, qualities that align perfectly with our philosophy and experience in developing international brands. Our goal is to offer customers an experience worthy of the brand through a modern network of Official Dealers and Authorised Service Centres at every point of contact. Together with Triumph, we are investing in a long-term relationship with the market and, above all, with the people who love motorcycles and choose to experience Triumph.”