For the fifth consecutive year, Action Global Communications Greece, in partnership with Wellbeingr AMKE, was responsible for planning and implementing the communications strategy for the 5th International Wellbeingr Forum.
Through a comprehensive programme of digital communications, social media management and public relations, Action Greece supported the promotion of the event before, during and after it took place, amplifying its messages and broadening its reach.
Held to mark World Mental Health Day, the 5th International Wellbeingr Forum brought together scientists, professionals and representatives of institutions and organisations, highlighting the role of mental health and wellbeing in personal, professional and social life.
With the central theme “Mental Health and Wellbeing in a Changing World | Rethinking How We Work, Collaborate and Live”, this year’s event focused on the challenges created by contemporary social, technological and workplace changes.
In practice, the communications strategy focused on highlighting the Forum’s themes, speakers and key messages through the development of relevant content and the coordination of publicity activities.
Meanwhile, live coverage during the event relayed its most important moments and the key points of discussions in real time.
In this way, communications support helped promote the Forum and raise wider awareness of the importance of mental health and wellbeing.
Action Greece country manager Angeliki Kiofiri said:
“We are particularly proud of our partnership with the Wellbeingr Forum, which is now in its fifth year. As every year, our team actively supported an event that has become an important platform for dialogue on mental health and workplace wellbeing.
Our contribution to initiatives that promote values such as wellbeing, inclusion and collective progress is deeply rewarding. We are pleased to help spread ideas that inspire action and positive change, supporting a vision with a meaningful social impact.”
Wellbeingr AMKE co-founders Angeliki Dikaioulia and Isabel Razi said:
“The Wellbeingr Forum reflects our ongoing commitment to highlighting the importance of mental health and wellbeing, fostering dialogue and collaboration on issues that significantly affect people’s quality of life.
Over the past five years, Action Greece has been a valuable partner, contributing its expertise and strategic approach to promoting the Forum and spreading its messages. We are particularly pleased to share the same commitment to highlighting issues that matter to people and society.”.