Shortly before Black Friday 2026, Public is presenting data on traffic to public.gr and the most popular product choices during Black Friday 2025.
According to the relevant announcement, the data highlight the dominance of mobile in online searches and the range of categories that stood out: from smartphones, laptops and home appliances to games, books, manga and K-pop.
With 83.66% of users visiting public.gr via mobile, the smartphone was the main way to access the online store. At the same time, the most popular product choices reflect a Black Friday that attracts interest in both practical needs and entertainment and personal interests.
The consumer profile
Men and women searched for Black Friday 2025 deals in almost equal numbers. Women accounted for 52.73% and men for 47.27% of the users recorded in the demographic data.
The figures confirm that the audience looking for opportunities to upgrade is broad and diverse. Purchases are not limited to a narrow technology-focused demographic, but reflect a range of needs, interests and aspects of everyday life, from work and communication to the home and entertainment.
Smartphones led the digital shopping journey. Of all public.gr users recorded in the relevant data, 83.66% accessed the site via mobile phone, compared with 15.17% via desktop and just 1.16% via tablet.
The figures relate to the devices used to access public.gr and highlight the importance of mobile when searching for products and deals during Black Friday. Easy navigation, clear information and quick access to the available options are therefore particularly important to the online experience.
Athens and Thessaloniki top the traffic rankings
Athens ranked first in 2025, accounting for 76.54% of users recorded in the geographical data, followed by Thessaloniki at 11.48%.
Panorama, Heraklion, Patras, Larissa, Corfu, Volos, Ioannina and Rhodes also recorded significant numbers. In addition, the device-specific rankings (mobile, desktop and tablet) included areas such as Komotini, Kavala, Evosmos, Corinth, Rethymno and Kalamaria.
Technology takes centre stage: connectivity, work and home entertainment
Technology remained at the heart of Black Friday, with interest spanning portable devices, smartphones, accessories, wearables, laptops, gaming products, televisions, audio systems and printers.
Samsung and Xiaomi dominated mobile devices, while accessories and wearables from SBS, Xiaomi, JBL, Garmin and Huawei stood out. Popular choices covered both essential communication devices and complementary products, from headphones to smartwatches.
Acer, ASUS and HP topped the laptop rankings, reflecting demand for devices suited to work, education and everyday use. The same needs appear to have boosted the printer category, where multifunction printers from HP, Canon and Epson stood out, offering wireless connectivity and printing from mobile devices.
There was also strong interest in gaming, with games and peripherals from PlayStation, Logitech, Razer and Corsair among the top choices. The trend suggests gamers used Black Friday not only to buy new titles, but also to upgrade their gaming set-ups as a whole.
In home entertainment, larger televisions featuring modern picture technologies ranked among the top choices, with Hisense, LG, Xiaomi and Samsung dominating. The presence of soundbars from Samsung, Crystal Audio and LG also suggests consumers are looking for a more complete audio-visual experience at home.
Smart choices for a more practical home
Upgrading the home was another key focus of Black Friday 2025. In large home appliances, interest centred on laundry, cooking and refrigeration products, with LG, Samsung, Miele, AEG, Bosch and Hisense taking the top spots.
Among small home appliances, espresso machines stood out, led by De’Longhi, Rohnson, Philips and Bosch. Air fryers, grills, kitchen machines and food processors were also popular, with brands including Rohnson, Tefal, Kenwood, Izzy and Bosch.
In cleaning solutions, Rowenta and Rohnson were among the top choices. Overall, the picture suggests consumers are turning to products that make everyday tasks easier and give them more time and comfort at home.
Games, books, manga and K-pop take the spotlight in entertainment
Black Friday 2025 also put entertainment in the spotlight, with choices ranging from games and children’s books to literature, manga, comics and music.
Interest in games ranged from party games and collectible series to products linked to popular pop culture trends. Squishy Dumplings, UNO No Mercy, FIFA Zuru Ballers, collectible K-Pop Demon Hunters and Hot Wheels ranked among the top choices.
In books, choices covered a particularly broad range of interests. Children’s titles focused on emotions and human relationships sat alongside classic literature, contemporary crime fiction, personal development and popular foreign-language releases.
There was particularly strong interest in manga and comics, with series such as Death Note, Jujutsu Kaisen, Demon Slayer, Blue Lock and One Piece among the top choices. The picture confirms that Japanese pop culture and international fandoms now have a distinct place in Black Friday’s entertainment landscape.
This year, the Public Pop Culture section is ready to cater to all these interests, offering access to many wonderful worlds, both familiar and new.
In music, K-pop met enduring albums and vinyl. KATSEYE and Stray Kids featured alongside Michael Jackson, Arctic Monkeys and Sade, reflecting the coexistence of new musical trends and the renewed appeal of classic releases.
Black Friday also serves as the starting point for Christmas shopping. The presence of games, children’s books and seasonal titles among the top choices shows that shoppers use the period to plan their holiday gift-buying.
Christmas books by Coco Wyo, Camilla Reid, Marios Mazaris and Evgenios Trivizas stood out, with stories for children and for adults looking for creative and heart-warming gift ideas.
2025 trends ahead of Black Friday 2026
Black Friday 2025 paints a picture of a consumer who shops primarily on mobile and across every product category. They upgrade their technology and home, spend on entertainment and personal interests, and start looking for Christmas gifts earlier.