Attica Department Stores, a company in the portfolio of IDEAL Holdings, has announced the opening of the first attica BEAUTY store at The Mall Athens, marking the launch of a new concept as part of its 2026–2030 Strategic Development Plan.
Aiming to expand its physical presence, develop new retail concepts and further strengthen its position in Greece’s premium retail market, Attica Department Stores plans to open four to six attica BEAUTY stores between 2027 and 2029, with a total floor area of 3,000–3,500 sq m, in selected high-traffic locations.
attica BEAUTY is a new, flexible concept for beauty stores, developed to capitalise on opportunities in the premium beauty market. The first store offers a carefully selected range of 65 luxury and niche beauty brands, combining international names with additional services and an enhanced shopping experience.
As the announcement notes, the opening of attica BEAUTY draws on Attica Department Stores’ many years of experience in the beauty industry, as well as its long-standing partnerships with leading international brands. The new concept focuses on comprehensive customer service and the customer experience, with specially designed spaces such as the Discovery Bar and the Beauty Studio, where customers can discover new products, receive personalised advice and access specialised beauty services.
The opening of the first attica BEAUTY store marks another milestone in the growth of Attica Department Stores, confirming its strategic decision to invest in new retail propositions that respond to the evolving needs of the market and its customers.