Thessaloniki has received another major international accolade in the British market, standing out among strong Greek contenders and confirming the city’s momentum.
For the second year in a row, Thessaloniki won the Best City Break Award at the Greek Travel Awards 2026, held on Thursday, 5 November, at London’s historic Saddler’s Hall, alongside the international tourism exhibition World Travel Market (WTM) London, according to the relevant announcement.
The accolade, awarded amid strong competition from across Greece, confirms Thessaloniki’s steadily rising position on the international tourism map and highlights its appeal as an especially attractive European city-break destination.
The award was accepted on behalf of the Thessaloniki Tourism Organization (TTO) by its general director, Dr Kyriaki Oudatzi, from Aaron Burns, EasyJet’s airport development manager, in the presence of Eleni Skarveli, director of the Greek National Tourism Organization office in the UK and Ireland.
The event was organised by the Greek National Tourism Organization (GNTO) to showcase the diversity of Greek tourism experiences and the people helping establish Greece as one of the most inspiring destinations for travel throughout the year.
The second consecutive accolade is an important endorsement of the sustained efforts to promote and raise the profile of Thessaloniki, particularly in the British market, where the city continues to build its recognition and strengthen its position.
This strategic effort is underpinned by the vision of the TTO’s president and Mayor of Thessaloniki, Stelios Angeloudis, for a city with a strong international identity and sustained prospects for growth.
Close co-operation between the Thessaloniki Tourism Organization and tourism professionals, chambers of commerce, institutions and all of the city’s stakeholders is crucial. A shared focus, co-ordinated action and collective effort are creating the conditions to strengthen Thessaloniki’s international standing in a meaningful way.
The results of this co-operation are reflected in major international accolades, which recognise the city’s tourism potential and confirm the effectiveness of a shared strategy.
The Thessaloniki Tourism Organization continues to invest in promoting the city internationally, developing strategic partnerships and showcasing its unique identity, which brings together history, culture, sport, gastronomy, contemporary urban life and authentic experiences.
Thessaloniki is moving forward with momentum, raising its international profile and cementing its place as a distinctive European destination offering authentic experiences 365 days a year.