2025 was a landmark year for Plaisio, marked by the loss of its founder George Gerardos. However, it was also a year during which it recorded a historic high in sales, approaching for the first time the milestone of 500 million euros, while profitability recovered after the decline of 2024, due to the subsidized digital equipment programs and the expansion of the network.
Turnover increased by 3.9%, to 498.7 million euros, from 480.1 million euros in 2024. Even greater was the improvement in the bottom line, where net profits more than tripled to 4.2 million euros, from 1.3 million euros in 2024 (+227.7%). Profit before tax amounted to 5.5 million euros, up by 124.3%.
Management attributes the significant strengthening of profitability mainly to the “Digital Tools for SMEs II” program, the improvement in the gross profit margin, and the containment of operating costs.
At the same time, it continued its investment program. It inaugurated a new store in Melissia, bringing its network to 27 stores, launched the new e-commerce platform, invested in the new Genesys call center, and began implementing the transition project to SAP S/4HANA.
The group includes, in addition to the parent company, Plaisio Computers JSC in Bulgaria (100%), as well as Plaisio Akiniton S.A. and Plaisio Estate JSC, in which it holds a 20% stake. The group's workforce was further strengthened, with the average number of employees reaching 1,636 people in 2025, compared to 1,566 in 2024.
For the current financial year, the management of the chain appears cautiously optimistic. Despite geopolitical uncertainties and persistent inflationary pressures, it estimates that strong liquidity, continuous investments, and the omnichannel strategy will allow Plaisio to maintain its growth trajectory, which means that it will exceed the milestone of 500 million euros in sales.