What “The Laughing Cow” sells in Greece

Despite pressure on costs, Bel Hellas, with La Vache Qui Rit, which employs only four people, achieved a significant increase in turnover and profits.

What “The Laughing Cow” sells in Greece

This article is an AI translation of an original piece published in Greek. Read original

The laughing cow (La Vache Qui Rit) still has every reason to... smile. Together with Babybel, Kiri, Boursin, Leerdammer and Mini Babybel, the iconic brands of the French Bel group led Fromageries Bel Hellas, which employs only 4 people on average, to a new rise in sales and profitability last year.

The company’s turnover amounted to 10.83 million euros, increased by 14.6% compared to 2024, net profits almost doubled, reaching 138.9 thousand euros from 72.9 thousand euros, while pre-tax profits amounted to 210.8 thousand euros, compared to 138.3 thousand euros in 2024.

However, the growth was accompanied by a significant increase in trade receivables, which exceeded 4.19 million euros from 3.16 million euros. Management attributes the change exclusively to the strengthening of commercial activity, noting that there was no change in the company’s credit policy. At the same time, trade payables increased to 3.27 million euros.

Bel Hellas operates as the exclusive distribution and promotion arm of the French group’s products in the Greek market and since 2022 has been a direct 100% subsidiary of Bel S.A., following the restructuring of the group’s shareholding structure.

In the management report, management points out that geopolitical developments and volatility in raw material prices continue to be key factors of uncertainty for the sector. At the same time, it notes that the company participates in a central cash management system (cash pooling) of the group, which contributes to liquidity optimization and financial flexibility.

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